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A Study Of Relationships Between Machiavellianism, Dogmatism And Perceived Persuasiveness Of Messages, Marilyn Henderson Ihle
A Study Of Relationships Between Machiavellianism, Dogmatism And Perceived Persuasiveness Of Messages, Marilyn Henderson Ihle
Student Work
Psychologists and researchers in communication have shown much interest in personality variables such as Machiavellianism and dogmatism. The purpose of this study was to explore the relationships between these two traits and perceived persuasiveness of different message types. Four hundred and twenty-six students enrolled in Speech 101, Fundamentals of Speech Communication, at the University of Nebraska at Omaha were administered the Mach V scale and the Dogmatism Scale-Foxm E. They were also presented two hypothetical, news releases to read and to rate on persuasibility. One release was based cm authority and the other on reason.
The results of this study …