Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Arts and Humanities (5)
- Communication (5)
- Rhetoric and Composition (5)
- Social and Behavioral Sciences (5)
- Business (3)
-
- Advertising and Promotion Management (2)
- Broadcast and Video Studies (2)
- Communication Technology and New Media (2)
- English Language and Literature (2)
- Marketing (2)
- Mass Communication (2)
- Modern Literature (2)
- Organizational Communication (2)
- Speech and Rhetorical Studies (2)
- Arts Management (1)
- Comparative Literature (1)
- Critical and Cultural Studies (1)
- Film and Media Studies (1)
- History (1)
- Islamic World and Near East History (1)
- Journalism Studies (1)
- Latin American History (1)
- Linguistics (1)
- Literature in English, British Isles (1)
- Literature in English, North America (1)
- Organizational Behavior and Theory (1)
- Political Science (1)
- Psychology (1)
- Public Relations and Advertising (1)
- Social Influence and Political Communication (1)
Articles 1 - 7 of 7
Full-Text Articles in Entire DC Network
No Greater Love: Recognition, Transformation, And Friendship In The Harry Potter Series, Stephen Parish
No Greater Love: Recognition, Transformation, And Friendship In The Harry Potter Series, Stephen Parish
Masters Theses
Nobody today doubts the momentous influence the Harry Potter series has had on a generation of readers. Many scholars and critics assume Harry's place amongst other great works of children's literature, and indeed the series has brought about a revival in children's literature scholarship. Despite this popularity, many critics question the series' aesthetics, its attention to moral demeanor. Therefore, what element exists in Harry Potter that could enforce its aesthetic quality? Based on a rhetorical reading of the texts, my thesis upholds the aesthetic nature of the books through an analysis of the trio's friendship and and its impact on …
Life Inside The Spectacle: David Foster Wallace, George Saunders, And Storytelling In The Age Of Entertainment, John Hawkins
Life Inside The Spectacle: David Foster Wallace, George Saunders, And Storytelling In The Age Of Entertainment, John Hawkins
Masters Theses
This project explores George Saunders's In Persuasion Nation and David Foster Wallace's Infinite Jest as interventionary literature. The thesis asserts that the two works confront the problems of isolation and dehumanization created by entertainment-based consumerism; they do so by depicting satirically exaggerated consumer societies and placing well-developed, sympathetic characters in those settings. The thesis includes a consideration of Jameson and deBord's theories of spectacle and Wallace's stated concerns with postmodern irony as an ineffective form of critique.
Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis
Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis
Masters Theses
In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …
The Rhetorical Canon Of Memory And The Assistive Use Of Mnemonics, Jonathan Bobby
The Rhetorical Canon Of Memory And The Assistive Use Of Mnemonics, Jonathan Bobby
Masters Theses
People often imagine at some point in their existence what it would be like to have a photographic memory. However, this mental aptitude is a misnomer, and extremely rare in humankind. What we possess from our Creator is a photographic mind. Our memory recall is based on the recognition of visual pictures that appear in our mind. The early communication theorists illustrated this recognition and described it in the fourth canon of rhetoric. Because of the advancements in information technology, memory no longer holds the significance it once did. Numerous academic texts refer to memory as the lost art of …
Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen
Masters Theses
Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …
Disease, War, And Famine In The Sudan And Haiti: A Crisis Noticed And A Crisis Ignored, Melissa Whalen
Disease, War, And Famine In The Sudan And Haiti: A Crisis Noticed And A Crisis Ignored, Melissa Whalen
Masters Theses
The media acts as a gatekeeper and decides what material to cover and what not to cover. In order to better understand why one disaster receives media coverage and another crisis is virtually unnoticed by the media, the motives behind covering one story over another is analyzed in this study. Three major American newspaper articles concerning the Haitian earthquake and the crisis in Darfur are examined in order to discover the media's motives for covering Haiti over Darfur.
Harnessing Charisma For Leadership Training, Meagan Roper
Harnessing Charisma For Leadership Training, Meagan Roper
Masters Theses
Effective leadership develops followers toward objectives that focus a group's energy to engage in its task and accomplish its goals. The following study sought to understand charismatic leadership and its role in creating transformational change. Through a mixed methods case study using surveys and interviews, this researcher sought to explain the essence of charismatic leadership. Within the organization this study investigated, this meant first establishing organizational vision for a family atmosphere and guiding members on the path to achieving that vision, generating motivation and dedication to the task goals. The researcher discovered practical communicative strategies for incorporating charismatic leadership in …