Digital Commons Network^™

Tuning In: Key Audience Issues For Public Service Broadcaster, Rte Radio 1 (1995-2012), Patrick Hannon

Masters

This thesis explores listener loyalty to public radio in Ireland where radio listenership is one of the highest in Europe. Critical to this study is exploring the notion and understanding – from the listeners’ perspective – of Public Service Broadcasting (PSB), in particular, the complexities of the concept as it is understood and operated by RTE Radio 1. A qualitative inquiry with twenty-three participants representing the audience and RTE management was carried out. Underpinned with an extensive quantitative inquiry to map the listening audience in the Dublin market place, the project sets out to answer four key research questions. What …