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As Seen On Twitter: African-American Rhetorical Traditions Gone Viral, Tiffani Long
As Seen On Twitter: African-American Rhetorical Traditions Gone Viral, Tiffani Long
Master's Theses and Doctoral Dissertations
This communication research study identifies the presence of the African-American rhetorical traditions of call-response, signification, tonal semantics, and narrative sequencing used in communication on the online social media network, Twitter. The objective of this study is to provide insight into the culture and community of Twitter. Additionally, the research demonstrates how traditional oral rhetorical traditions survive in the digital world. Over a 15-day period, tweets were collected by the author using a computer screenshot feature. Using a coding rubric, three coders, including the author, coded the collected tweets for the four rhetorical traditions. Resulting from this procedure, the coders concluded …
Student Loyalty Assessment With Online Master's Programs, Ali Dehghan
Student Loyalty Assessment With Online Master's Programs, Ali Dehghan
Master's Theses and Doctoral Dissertations
Relationship marketing is attracting, maintaining, and, in multi-service organizations, enhancing customer relationships. Educational programs and services, like those of businesses, depend highly on the repeated purchases of their loyal customers. The purpose of this descriptive research is to investigate the relationships between factors that may lead to student loyalty in online graduate educational programs. Specifically, the study seeks to examine the relationships between service quality, technology, trust, commitment and satisfaction, reputation and ultimately loyalty. A new model is presented, which includes the results of testing these variables.
The results of this study concluded that satisfaction with the program has the …