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Analyzing The Effect Of Perceived Personal Risk In A Capital Equipment Purchase Decision, Jim Follmar
Analyzing The Effect Of Perceived Personal Risk In A Capital Equipment Purchase Decision, Jim Follmar
Master's Theses
This study of perceived risk will look at a specific buying situation--capital equipment projects over $250,000. The main objective is to gain a better understanding of how perceived risk effects the purchase decision and what steps a selling organization can take to address risk and increase its ability to obtain capital equipment orders.