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Attribute Agenda-Setting In An Open Primary: An Examination Of Press Coverage And Political Ad Effects, Scott Hobbs
Attribute Agenda-Setting In An Open Primary: An Examination Of Press Coverage And Political Ad Effects, Scott Hobbs
LSU Master's Theses
Creating a favorable candidate image is one of the more difficult tasks a political consultant faces. Besides researching which issues their client will address, the consultant must analyze what attributes voters find most appealing in a candidate. Then, through a complex process, a candidate image is finally packaged and presented to the public. This thesis looks at the end result of the packaging process for a Mayoral candidate in East Baton Rouge parish. By examining the press coverage and campaign ads in a local election in a mid-size city, this study expands on previous second level agenda-setting research. Literature in …