Digital Commons Network^™

From Blog To Business: A Cycling Content Transition, Sean Michael Bird

Journalism

The following research project discusses the transition from blog to business, when considering the shift for a platform that offers cycling content. Within the cycling industry, there are a vast array of cyclists, ranging from competitive cyclists to casual, lifestyle riders. Additionally, platforms exist for content production and businesses offer custom products; however, this divide is rarely bridged.

From a content perspective, this research project focuses on storytelling for brand promotion, storytelling for personal branding, and storytelling for social interaction. Within the cycling industry, unique content that focuses on people, places, and adventure fares well. For Everjourney, offerings include features, …