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Expanding The Love Out Loud Campaign: The Utility Of Online Public Relations Practices For Nonprofit Organizations Focused On Reducing Suicide Among College Students, Kristen Marie Weilenmann

Journalism

Nonprofit organizations and movements geared toward suicide prevention, a somewhat taboo subject in American culture, are oftentimes confronted with the dilemma of lacking adequate funding to meet their goals. This essay focuses on the expansion of one such movement, the Love Out Loud Campaign, which took shape at California Polytechnic State University, San Luis Obispo in 2011, in hopes of encouraging open communication and positivity to dissuade those at risk for suicide from taking their own lives. The campaign began as the senior project of a group of students who graduated in June of 2011. Unfortunately, the movement lost steam …