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Japanese Consumer Preference For Raw Fish: Best–Worst Scaling Method, Takahiro Sajiki, Yu-Heng Lu Jan 2022

Japanese Consumer Preference For Raw Fish: Best–Worst Scaling Method, Takahiro Sajiki, Yu-Heng Lu

Journal of Marine Science and Technology

Given the declining consumption of fish and shellfish in Japan, it is essential to better understand consumer needs to design policies that increase consumption. Therefore, we clarify the relative degree of importance Japanese consumers place on various attributes of raw fish during purchase based on a questionnaire survey employing best–worst scaling. We find that consumers prioritize freshness, price, taste, appearance, safety, seasonality, ease of cooking and eating, nutrition, origin, wild fish, and effect on natural environment and ecosystem, in that order. Wild fish has unexpectedly low importance, although Japanese consumers conventionally purchase captured fishery products rather than cultured ones. The …


Economic Conditions For New Entrants In Coastal Fishing In Miyazaki Prefecture, Japan, Takahiro Sajiki, Yu-Heng Lu, Norie Nishiguchi, Sonomi Akamine, Masaharu Nishiguchi Jan 2022

Economic Conditions For New Entrants In Coastal Fishing In Miyazaki Prefecture, Japan, Takahiro Sajiki, Yu-Heng Lu, Norie Nishiguchi, Sonomi Akamine, Masaharu Nishiguchi

Journal of Marine Science and Technology

A significant decrease in the number of fishery workers is be-coming a problem in Japan. For new entrants to become estab-lished in the region, they must be profitable as fishing busi-nesses. Using the case of Miyazaki prefecture in Japan, this paper identifies the economic conditions required to make longline fishing and bottom gillnet fishing profitable by ap-plying the net present value (NPV) method. When operating on 200 days, which is the guideline for new entrants in longline fishing, if the value of investment is less than 44.1% of the minimum required, the investment will not provide positive returns. However, the …


An Analysis Of Consumer Evaluations Of The “Tagonoura Shirasu” Certification Under The Japan Geographical Indication Protection System, Yu-Heng Lu, Takahiro Sajiki Sep 2021

An Analysis Of Consumer Evaluations Of The “Tagonoura Shirasu” Certification Under The Japan Geographical Indication Protection System, Yu-Heng Lu, Takahiro Sajiki

Journal of Marine Science and Technology

Over time, the Geographical Indication (GI) protection system has been independently adopted in more than 100 countries worldwide. In Japan, the GI protection system has been operating since 2015 in response to a growing interest in local brands. Therefore, based on a questionnaire survey, we econometrically analyze the consumer evaluation of Shizuoka Prefecture’s Shirasu “Tagonoura Shirasu,” which is registered under the GI protection system. Shirasu is a collective term for long and narrow larvae such as anchovy (Engraulis japonicus), sardine (Sardinops melanostictus), or red-eye round herring (Etrumeus sadina). Based on the contingent valuation method, we clarified that consumers' additional willingness …


Two New Species Of Vanderhorstia Smith, 1949 (Teleostei: Gobiidae) From Ryukyus, Japan, Toshiyuki Suzuki, I-Shiung Chen Dec 2013

Two New Species Of Vanderhorstia Smith, 1949 (Teleostei: Gobiidae) From Ryukyus, Japan, Toshiyuki Suzuki, I-Shiung Chen

Journal of Marine Science and Technology

Two new gobiid species of Vanderhorstia Smith, 1959 which have been recently collected from Japanese waters. Both new species are distributed in marine coral reef habitats off the Ryukyus, Japan. Vanderhorstia cyanolineata sp. nov. can be well distinguished from congeners by the following unique combination of features: (1) fin ray counts: second dorsal fin rays I/12, anal fin rays I/12; pectoral fin rays 18-19; (2) fin shape: low first dorsal fin with about equal 3rd to 5th spinous rays, caudal fin large and middle rays as sword-like projection; (3) scales: LR 50-52; TR 18; and (4) its own specific colouration …


A New Species Of Gobiid Fish,Luciogobius From Ryukyus, Japan(Teleostei: Gobiidae), I-Shiung Chen, Toshiyuki Suzuki, Hiroshi Senou Dec 2008

A New Species Of Gobiid Fish,Luciogobius From Ryukyus, Japan(Teleostei: Gobiidae), I-Shiung Chen, Toshiyuki Suzuki, Hiroshi Senou

Journal of Marine Science and Technology

A new gobiid fish has been collected from Ryukyu Archipelagos of Japan. This species is described herein as a new species, Luciogobius ryukyuensis sp. nov. It is characterized by the following unique combination of features: (1) second dorsal fin rays: I/11 and anal fin rays I/11; (2) pectoral fin rays 16 and with one upper, very short free soft ray; (3) vertebral count 37; and (4) specific coloration: head and body with many rounded light creamy white spots above creamy yellow to yellowish brown background. A diagnostic key to all nominal species of Luciogobius from West Pacific are provided herein.