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Bridging Farmer And Researcher: Extension Through The Eyes Of Agents In Rural Pakistanbridging Farmer And Researcher: Extension Through The Eyes Of Agents In Rural Pakistan, Sandra Heaney-Mustafa, Francesco Sofo, Mukaddas Afzal, Zubair Anwar, Bareerah Fatima, Faizan Ul Hasan

Journal of International Agricultural and Extension Education

Irrigation and efficient water usage by farmers remain keyagricultural problems in Pakistan. Technological approaches to water management specifically irrigation management using cloud technology is a recent innovation currently being trialed in Pakistan through a project conducted by the authors and funded by the Australian Centre for International Research. The paper reports on the perceptions of rural agents in Pakistan involved in the scaling out of new technologies to improve irrigation practices of a large number of farmers. The methodology adopted the use of focus groups with water professionals and extension agents as this approach has been proven to be a …