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Planning And Evaluating Science Video Programs Using Communication Science, Joseph Cone, Kirsten Winters
Planning And Evaluating Science Video Programs Using Communication Science, Joseph Cone, Kirsten Winters
Journal of Applied Communications
Science-based videos could be of greater benefit to viewers if video producers understand what decisions and actions these audiences may be considering that can be affected by the videos. Such understanding may be developed through interviews, focus groups, and surveys, which should provide guidance for elements of both the style and content of the video production. The success of the videos in assisting viewers’ understanding and decision making should then be evaluated, for example through surveys, as described here. Following such a process may increase the effectiveness of such videos, thereby also improving the return on the producer’s investment in …
Competencies Needed By Agricultural Communication Undergraduates: An Academic Perspective, A. Christian Morgan, K. Jill Rucker
Competencies Needed By Agricultural Communication Undergraduates: An Academic Perspective, A. Christian Morgan, K. Jill Rucker
Journal of Applied Communications
Communication competencies and skills needed by agricultural communication graduates are constantly changing because of the dynamic nature of the technology used by communication professionals. Although several studies have been conducted in recent years that engaged alumni and industry professionals to determine agricultural communication program graduate competencies, no studies were found which sought out these competencies from the perspective of faculty. Determining the communication competencies faculty deem important will help identify gaps between industry needs and academic perceptions. This Delphi study was conducted to determine the competencies agricultural communication faculty believe are needed for agricultural communication program graduates. Nineteen participants from …