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Influence Of Subjective Norms And Communication Preferences On Grain Farmers’ Attitudes Toward Organic And Non-Organic Farming, Kelsey Hall, Emily Rhoades
Influence Of Subjective Norms And Communication Preferences On Grain Farmers’ Attitudes Toward Organic And Non-Organic Farming, Kelsey Hall, Emily Rhoades
Journal of Applied Communications
Interpersonal communication and mass media can influence an individual’s attitude or behavior. International and American studies have shown that interpersonal contacts have influenced farmers’ decisions to adopt or not adopt organic farming while other studies have revealed the communication preferences can differ between organic and non-organic farmers. This study was unique as it combined components of the theory of planned behavior and diffusion of innovations to describe the role subjective norms and communication channels have on forming attitudes toward organic and non-organic farming by non-organic Midwestern grain farmers. Data were collected through a questionnaire sent to 320 members of the …
Conversations With Gatekeepers: An Exploratory Study Of Agricultural Publication Editors' Decisions To Publish Risk Coverage, Katie M. Abrams, Courtney A. Meyers
Conversations With Gatekeepers: An Exploratory Study Of Agricultural Publication Editors' Decisions To Publish Risk Coverage, Katie M. Abrams, Courtney A. Meyers
Journal of Applied Communications
The United States’ agriculture industry is impacted by numerous financial, human, legal, and production risks. These risks are frequently reported in mass media and agricultural publications. Farmers often use agricultural magazines to help them make production decisions and learn about new technology, which both involve some element of risk. Gatekeeping is the process of determining what information is included in media coverage in which editors serve as gatekeepers and make decisions regarding what topics to report. The purpose of this study was to discover how agricultural publication editors, in their role as gatekeepers, make decisions regarding coverage of risk related …