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Articles 1 - 14 of 14
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Landowners' Perceptions Of Conservation Easements: Implications For Effective Persuasive Communication, Caitlin Cooper, Jefferson D. Miller, Shane White, Lauren Gwaltney
Landowners' Perceptions Of Conservation Easements: Implications For Effective Persuasive Communication, Caitlin Cooper, Jefferson D. Miller, Shane White, Lauren Gwaltney
Journal of Applied Communications
Conservation easements (CEs) are one of the most popular voluntary, legally binding programs that allow individual landowners to use their property to protect the environment. There is a definite need for educational and persuasive messaging targeted towards landowners regarding adopting conservation easements. Based on previous studies, and confirmed by this study, communication efforts that are led by conservation experts who are also community members are most likely to be well received by landowners in a region. There is currently little to no existing region-specific literature specifically related to the attitudes and behaviors landowners possess towards conservation easements. Additionally, more literature …
Identifying The Behavioral Intent To Use Social Media Through The Application Of Utaut In Anr And Turfgrass Extension, Barbara Worley, Jason Peake, Nicholas E. Fuhrman
Identifying The Behavioral Intent To Use Social Media Through The Application Of Utaut In Anr And Turfgrass Extension, Barbara Worley, Jason Peake, Nicholas E. Fuhrman
Journal of Applied Communications
Little research exists on the role Extension Agricultural and Natural Resources professionals play in communicating information about new turfgrass cultivars. In an effort to analyze behavioral intentions related to social media and its use in the turfgrass industry, the researchers drew from the unified theory of acceptance and use of technology (UTAUT). A pilot instrument was developed to measure the intent of University researchers and county-based Extension professionals to use social media to disseminate turfgrass information, as well as their use of social media for seeking turfgrass information. This case study examined the role of county-based ANR Extension professionals across …
Impacting Agriculture And Natural Resource Policy: County Commissioners’ Decision-Making Behaviors And Communication Preferences, Kati Lawson, Kevin Kent, Shelli Rampold, Ricky W. Telg, Ashley Mcleod-Morin
Impacting Agriculture And Natural Resource Policy: County Commissioners’ Decision-Making Behaviors And Communication Preferences, Kati Lawson, Kevin Kent, Shelli Rampold, Ricky W. Telg, Ashley Mcleod-Morin
Journal of Applied Communications
Elected officials at the local, state, and national levels play key roles in shaping the agriculture and natural resources (ANR) sectors through the development and implementation of ANR policies and regulations. As such, it has become necessary for members of the ANR community to understand the policy formation process and how to communicate effectively with elected officials about ANR policies and issues. However, little research has been conducted at the local level to examine how local elected officials (LEOs) interact with information specific to ANR policies to make decisions. This study was designed to assess the communication and information-seeking preferences …
Utilizing Extension As A Resource In Disaster Response: Florida Extension’S Communication Efforts During The 2017 Hurricane Season, Moses R. Mike, Shelli D. Rampold, Ricky W. Telg, Angela B. Lindsey
Utilizing Extension As A Resource In Disaster Response: Florida Extension’S Communication Efforts During The 2017 Hurricane Season, Moses R. Mike, Shelli D. Rampold, Ricky W. Telg, Angela B. Lindsey
Journal of Applied Communications
Crisis communication plays a significant role for the different audiences for which it is designed. Hurricanes and other disasters have resulted in major economic damage and disruption of social norms for extended periods of time in communities across the globe. In such circumstances, the Cooperative Extension Service is often called to take an active role in preparation, response, and recovery. As part of the local emergency management team, local Extension offices are positioned to provide a research base, relevant information, and faculty. As such, citizens often look to Extension faculty members for emergency resources and expertise. However, standard communication methods …
Case Study Integration In The Undergraduate Classroom: Can We Enhance Willingness To Communicate?, Jessica L. Harsh, Alexa J. Lamm, Katie Abrams, Courtney Meyers, Ricky Telg, Becky Raulerson
Case Study Integration In The Undergraduate Classroom: Can We Enhance Willingness To Communicate?, Jessica L. Harsh, Alexa J. Lamm, Katie Abrams, Courtney Meyers, Ricky Telg, Becky Raulerson
Journal of Applied Communications
The agricultural and natural resources (ANR) industry faces many pressing issues involving animal health, biotechnology, climate change, food safety, food security, invasive species, marketing and trade, and water. Undergraduate students must be prepared and willing to communicate about these issues, which can often be complex and controversial when entering the ANR workforce. This study sought to determine if the integration of case studies influenced students’ self-perceived willingness to communicate about ANR issues while taking a communication course that teaches about ANR issues. A pre/posttest, experimental research design assessed students’ willingness to communicate about nine key ANR issues identified by the …
Using Critical Thinking Styles To Inform Food Safety Behavior Communication Campaigns, Arthur Leal, Joy N. Rumble, Alexa J. Lamm
Using Critical Thinking Styles To Inform Food Safety Behavior Communication Campaigns, Arthur Leal, Joy N. Rumble, Alexa J. Lamm
Journal of Applied Communications
Consumers have struggled with maintaining consistent food safety behaviors over the years, which has been affected partly by their limited food safety knowledge. Researchers in this study set to determine Florida residents’ food safety behaviors while also assessing their critical thinking styles. The social cognitive theory and the University of Florida critical thinking styles (UFCTI) inventory served as the guiding framework. The UFCTI has emerged as an effective tool in measuring how an individual’s critical thinking is expressed, performed, or done. Online survey responses were collected from 510 Florida residents and data were analyzed using non-probability and weighting measures. The …
Communicating Climate Change: A Qualitative Study Exploring How Communicators And Educators Are Approaching Climate-Change Discussions, Katie Rohling, Cassie Wandersee, Lauri M. Baker, Peter Tomlinson
Communicating Climate Change: A Qualitative Study Exploring How Communicators And Educators Are Approaching Climate-Change Discussions, Katie Rohling, Cassie Wandersee, Lauri M. Baker, Peter Tomlinson
Journal of Applied Communications
The scientific community has come to the conclusion that the climate is changing, but the existence of climate change continues to be rejected or doubted, creating communication challenges for professionals. The purpose of this study was to determine how education and communication professionals involved in climate-change communication are framing the discussions about climate change with agricultural producers. Semi-structured phone interviews were conducted to address terminology usage, challenges encountered, overcoming challenges, and utilization of social media when educating and communicating about climate change. Responses from professionals indicated: 1) they do not avoid using the term “climate change” but are concerned about …
Improving Communication In Agbiotech Projects: Moving Toward A Trust-Centered Paradigm, Obidimma Ezezika, Justin Mabeya
Improving Communication In Agbiotech Projects: Moving Toward A Trust-Centered Paradigm, Obidimma Ezezika, Justin Mabeya
Journal of Applied Communications
Communication with end users about agricultural biotechnology does not necessarily lead to commensurate adoption of biotech crops. Agbiotech communication implies challenges like disagreement between proponents and opponents of genetically modified (GM) technology and media influence on public opinion, both of which can negatively impact public trust in, and thus adoption of, biotech crops. We argue that communication strategies for introducing biotech crops should focus on building and fostering trust between project partners developing biotech crops and the community they intend to serve to facilitate effective adoption of the crops. Strategies should include a combination of knowledge dissemination; early and continuous …
Planning And Evaluating Science Video Programs Using Communication Science, Joseph Cone, Kirsten Winters
Planning And Evaluating Science Video Programs Using Communication Science, Joseph Cone, Kirsten Winters
Journal of Applied Communications
Science-based videos could be of greater benefit to viewers if video producers understand what decisions and actions these audiences may be considering that can be affected by the videos. Such understanding may be developed through interviews, focus groups, and surveys, which should provide guidance for elements of both the style and content of the video production. The success of the videos in assisting viewers’ understanding and decision making should then be evaluated, for example through surveys, as described here. Following such a process may increase the effectiveness of such videos, thereby also improving the return on the producer’s investment in …
Competencies Needed By Agricultural Communication Undergraduates: An Academic Perspective, A. Christian Morgan, K. Jill Rucker
Competencies Needed By Agricultural Communication Undergraduates: An Academic Perspective, A. Christian Morgan, K. Jill Rucker
Journal of Applied Communications
Communication competencies and skills needed by agricultural communication graduates are constantly changing because of the dynamic nature of the technology used by communication professionals. Although several studies have been conducted in recent years that engaged alumni and industry professionals to determine agricultural communication program graduate competencies, no studies were found which sought out these competencies from the perspective of faculty. Determining the communication competencies faculty deem important will help identify gaps between industry needs and academic perceptions. This Delphi study was conducted to determine the competencies agricultural communication faculty believe are needed for agricultural communication program graduates. Nineteen participants from …
Fear And Loathing In Britain: A Framing Analysis Of News Coverage During The Foot And Mouth Disease Outbreaks In The United States, Karen J. Cannon, Tracy A. Irani
Fear And Loathing In Britain: A Framing Analysis Of News Coverage During The Foot And Mouth Disease Outbreaks In The United States, Karen J. Cannon, Tracy A. Irani
Journal of Applied Communications
Communicating science is a complex task filled with challenges for scientists and communicators. In the field of agricultural communications, some of the most complex and controversial topics covered in today’s media are related to contagious animal diseases. The purpose of this study was to explore the use of frames in two daily newspapers, The New York Times in the U.S., and The Guardian in the U.K., during both the 2001 and 2007 outbreaks of foot and mouth disease (FMD) in Britain. The analysis showed that the primary frame used in articles published during the outbreaks was fear, followed closely by …
Student Publications’ Place In The Agricultural Communication Curricula, Kelsey Hall, Emily Rhoades, Robert Agunga
Student Publications’ Place In The Agricultural Communication Curricula, Kelsey Hall, Emily Rhoades, Robert Agunga
Journal of Applied Communications
Many agricultural communication or journalism programs offer publication production opportunities as a way for students to use their writing, editing, design, and photography skills. This study evaluated the curriculum and make-up of student publications produced through these agricultural communication or journalism programs. The study also described the role advisers have in handling editorial, ethical, and legal issues. Data were collected through a questionnaire sent to members of the Academic Programs Special Interest Group in the Association for Communication Excellence. Fifteen programs identified offering a student-produced publication. The majority of these publications (n = 8) were offered as a course in …
Photo-Elicitation As A Method Of Assessing Village Needs, Lulu Rodriguez, Denise Bjelland
Photo-Elicitation As A Method Of Assessing Village Needs, Lulu Rodriguez, Denise Bjelland
Journal of Applied Communications
Photo-elicitation is a method of gathering data from respondents who are asked to take photographs or critically examine and reflect on images taken by others to offer a more “native” view of often cross-cultural or inter-group experiences. This method was applied to determine what the residents of a village in China’s Hangzhou province saw as their community’s development priorities by asking them to take photographs of local scenes, characters and objects to depict their needs. Through their snapshots, they indicated the need to diversify their community’s economic base (currently limited to snake production and processing), the need for better transportation …
Penchant For Print: Media Strategies In Communicating Agricultural Information, Amanda Ruth-Mcswain
Penchant For Print: Media Strategies In Communicating Agricultural Information, Amanda Ruth-Mcswain
Journal of Applied Communications
The news media provide much of the information the public receives about agriculture and agricultural issues, but they are not the only players in the communication equation. Sources supply the news media with facts and information that eventually direct public thought and opinion about agriculture. Therefore, agricultural communication professionals play a significant role in the dissemination of agricultural information through the news media. In an attempt to better understand the role of agricultural communication professionals, the purpose of this study was to explore their media strategies and choices—specifically their use of different media outlets for their communication efforts. The present …