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Like, Post, Share, Buy: The Commercial Value Of Affective Networking On Social Media, Cáitríona Murphy
Like, Post, Share, Buy: The Commercial Value Of Affective Networking On Social Media, Cáitríona Murphy
Irish Communication Review
The purpose of this article is to unpack the complexities of how economic value is generated in the digital economy, specifically on social media. This article looks at social networking sites (SNSs), such as Facebook, Twitter, Instagram and Snapchat, and analyses the labour that is carried out by SNS users.
This is a theoretically oriented project that has aimed to identify and analyse the ways in which SNS users create value and profit for corporations. The article explores the labour processes carried out on social media such as the generation of data, the creation of content and the creation of …