Digital Commons Network^™

#Booktok: Social Media’S Influence On Literature, Madison Hyatt

Honors Theses

Exploring the social media phenomenon, TikTok, and its influence on the community, #Booktok is the newest way readers stay up to date on new books, and what to read. Is this a good thing? A bad thing? And how has this new way of consuming books influenced reading and literature?

To Buy Or Not To Buy? Investing The Impact Of Verification Status On Gen Z Purchasing Decisions, Justen George

Honors Theses

Prior to the introduction of technology and surge of web 2.0 platforms, word-of- mouth (WOM) was the principal way for society to adopt and relay information to others. Given the onset of social media platforms, TikTok for example, information such as feedback on a person, product, or service, has been made accessible worldwide, giving rise to electronic word-of-mouth (eWOM). Popular eWOM comes from social media influencers, with many followers and are favored for their perceived experitise in a certain area (beauty, fashion, gaming, etc.). Generation Z (1997-2012), Gen Z for short, are the main users of the TikTok app and …

Women In Conflict: The Psychological Effect Of Propaganda In Conflict, Elizabeth Valerio-Boster

Honors Theses

In conflicts across the world, propaganda is used to encourage people to support causes whether than be freedom, revolution, or political or economic changes. Previous research has shown that propaganda that targets preexisting notions is particularly effective. Women have been found to be particularly susceptible to propaganda that has emotional implications. My research has been conducted to discover if propaganda that is centered around female empowerment is more effective in getting women to participate in conflict. I use accounts from women participating in conflicts to learn about the roles they play, and the number of women involved. These numbers are …

Perceiving The Poster: How Suspicion Of Motives May Impact Perceptions Of Potential Allies Engaging In Online Activism, Kathrina Z. Durante

Honors Theses

Social media posts signaling support for various social and racial justice movements have emerged as an important aspect of social media use. However, little research has investigated how these posts and the social media users behind them are perceived by members of disadvantaged groups﹘those the messages are presumably intended to “help.” Though the post’s content and poster’s identity are likely important, the primary aim of this study is to investigate an individual difference variable in the perceiver, specifically disadvantaged group members’ Suspicion of Motives Index (SOMI) scores, which measure a general tendency to perceive White individuals’ attempts at non-prejudice to …

Taking The Social Out Of Social Media: Social Media Induced Loneliness As A Mechanism For Elevated Depression During The Pandemic, Samara Rosen

Honors Theses

During the COVID-19 pandemic health protocols limited in-person interactions, interrupting the undergraduate experience and prompting students to find virtual ways to connect with their peers. A key goal of this study was to assess whether college students’ social media use was a viable replacement for in-person interactions during the pandemic, reducing risk for psychological difficulties that ordinarily accompany social isolation. The purpose of the present study was to evaluate loneliness as a potential mediator underlying the longitudinal relationship between social media use and depression. Self-report data were collected in November 2020 (T1), February 2021 (T2), and May 2021 (T3). The …

The Faces Of Crime: How Municipal Police Department Presence On Social Media Influences The Lives Of Incarcerated Americans, Carley Frost

Honors Theses

This photographic exposé and the complimentary research was designed to highlight the impact of municipal police department presence on social media and the consequences it has on those who are featured on the pages. As social media became a centerpoint of social life, police departments sought to utilize social media in a way that uplifted the department; however, in doing so, incarcerated members of the community were simultaneously being publicly humiliated. Their mugshots and alleged charges were published onto the department social media pages, allowing their family and peers to comment and share freely. These individuals report difficulty finding a …

Encouraging Or Guilt-Inducing? An Analysis Of Fitspiration Content And Its Effect On Body Image And Lifestyle Changes, Brenna Mazour

Honors Theses

More people are acquiring their nutrition and exercise information from social media accounts called fitspiration. Analyses of fitspiration content have found the focus to be on restrictive diets and excessive exercise that’s appearance driven. Although its intent is to inspire its consumers to change their lifestyle, many speculate that it brings upon negative body image and induces guilt. The Theory of Planned Behavior (TPB) has been used to determine why people take part in certain health behaviors, such as diets or exercise regimens posted on fitspiration. TPB shows how the characteristics of social media discourage people to use fitspiration as …

Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers

Honors Theses

Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.

Future Parents: Associations Between Social Media Use, Parenting Styles, And Parenthood Desires, Kennedy Evins

Honors Theses

Research suggests that college students without children have opinions about parenting styles and practices, which may influence future parenting intentions and behaviors. In addition, research indicates that media exposure affects fertility desires in women. The present study explored how pre-parent college students view parenthood by examining the impact of social media use on perceptions of parenting, parenthood intentions, and anticipated parenting styles. One hundred nineteen (N = 119) college students completed measures that assessed social media use, perceptions of parenting, parenthood intentions, and anticipated parenting styles. Demographic variables such as parental status, race, age, and gender were also collected. …

Content Analysis Of Vitiligo Portrayal On Social Media, Mary Miller

Honors Theses

Given that vitiligo affects a small percentage of the world population, and its affects are not widely known, there is an increasing need to learn of its effects on those with vitiligo, both physical and psychological. Social media has become an influential platform to spread awareness and build confidence in those with vitiligo. This study aims to find how vitiligo is portrayed through social media using content analysis procedures. This is a cross-sectional content analysis that utilized a codebook to analyze Instagram posts. The results were analyzed by interrater reliability and frequency for each coder. The findings of this content …

Belongingness Needs, Personality, And The Influence Of Virtual Socialization, Katrina Johnson

Honors Theses

Social belongingness is a part of everyday life. The purpose of this study was to learn more about how personality and the use of virtual socialization interact with feelings of belongingness and subjective well-being. The findings of this study indicate that belongingness and well-being are significantly and positively correlated with extraversion. We also found that belongingness and social media used for maintaining friendships were significantly correlated. Further, in a regression analysis, extraversion consistently and significantly positively predicted perceived belongingness. These findings suggest that personality and modality of socializing interact with perceived belongingness.

The Effects Of The Covid-19 Pandemic On The Fear Of Missing Out, Anxiety, And Loneliness, Hannah Turner

Honors Theses

The unprecedented nature of the COVID-19 pandemic implores consideration for how the psychopathological constructs the fear of missing out, anxiety, and loneliness are affected within this context (Liverant et al., 2004; Rajkumar, 2020). These mental well-being variables also all appear in association with social media (Hunt et al., 2018; Caplan, 2007). While previous research has explored the initial impacts of the pandemic on mental well-being (Wang, Pan et al., 2020; Bu et al., 2020), this research further examines the effect on college students’ mental well-being in the pandemic alongside social media usage. I hypothesize that levels of the fear of …

Adapting, Overcoming, And Connecting: How College Sports Social Media Responded To Covid-19, Jackson Sepko

Honors Theses

This project, inspired by the researcher’s own experience as a digital media marketing assistant for Ole Miss Athletics, investigates how certain NCAA team accounts grew their social media engagement in the 2020-21 seasons despite the challenges and interruptions of COVID-19. First, metrics from data analytics firm SkullSparks were analyzed to determine which accounts increased their engagement metrics the most or performed strongly compared to their peers. Then, those accounts’ posts were analyzed using CrowdTangle, a Facebook-owned data analytics tool, and using Twitter’s advanced search features to see which posts overperformed compared to each account’s average posts.

From there, with an …

Anti-Pornography Feminism, Kinktok, And Consent: What We Can Learn From The Sex Wars And Leather/Sadomasochistic History, Nic Cloyd

Honors Theses

Sex education and LGBTQA+ history have long been censored and removed from curriculums across the United States. As this information has disappeared from our education systems, important values like consent and boundary setting have become increasingly obsolete despite the modern body autonomy movement. Leather and SM culture, which began post-WWII and reached their peak in the 1970s during the sexual liberation, have become increasingly important as their ethical and moral codes have been lost over time to the HIV/AIDs epidemic and censorship from second and third wave feminsism. Two prominent movements, anti-pornography and sex-work exclusionary radical feminism, have worked to …

Presidential Rhetoric In Times Of Health Crises: From President Eisenhower To President Trump, Abbi Murphy, Justin Kirk

Honors Theses

Three major health crises in American history include the polio epidemic in the 1950s, the Ebola crisis in 2014, and the coronavirus in 2020. Each of these viruses evolved under a different President, from President Eisenhower to President Obama to President Trump. Each of these presidents spoke to the people on their respective crisis, and here I examine speeches, addresses, and social media posts in order to examine the rhetorical strategies that each President utilized. Each of them had a similar goal in mind, to eradicate the disease and quell the public’s fears. However, they all had advantages and disadvantages …

Mental Health Advocacy For Kids: A Social Media Campaign, B Rangel

Honors Theses

Abstract

Mental health in children has important, life-long effects on the child (Ghandour et al., 2018; Underwood & Washington, 2016). Because it is not always easy for parents to access important mental health resources and information (CDC, 2022b), I wanted to investigate whether social media is a viable way for parents to learn more about their child’s mental health. I created and distributed ads aimed at parents on three common mental illnesses diagnosed in children: anxiety, depression, and ADHD. My ads had high levels of engagement, thus allowing the possibility that social media could be important avenue for reaching parents.

The Plight Of Social Media: An Analysis Of The Effects Social Media Has On Political Discourse, Kelsey Delaney

Honors Theses

ABSTRACT

Delaney, Kelsey. The Plight of Social Media: An Analysis of the Effects Social Media has on Political Discourse. Department of Political Science, March 2021.

Advisor: Çıdam, Çiğdem

This thesis demonstrates how social media has affected political discourse. It builds on an analysis of epistemic bubbles and echo chambers to show how social media contributes to the formation of insulated groups and perpetuates belief polarization. Two case studies are used to display how social media has been weaponized by political actors through the manipulation of algorithms, bot accounts, anonymity, normalization, and trend-setting tactics. The first case study focuses on how …

Provenance, Jennifer Ann Mutch

Honors Theses

Provenance is a term used in art history to refer to the record of an artwork’s life after its creation: the paper trail it has left through time showing who has purchased it, sold it, moved it, restored it, displayed it. Provenance’s intertwined stories use the things we leave behind, both physical and digital, to explore absence, mother-daughter relationships, formative friendships, and personal identities.

Jane is a middle-aged woman whose mother-in-law, an artist named Francie, has just passed away unexpectedly, leaving her home to be cleared out. As she sorts through a lifetime of belongings and paintings, she continues …

Impact Of Covid-19 On Physical Activity And Health Influences Among College Students, Rachael Larkin

Honors Theses

Objective: To assess the associations between physical activity, subjective well-being (SWB), and social media influences before, during, and after the 2020 COVID-19 period among college-aged students. Participants: Male and female students from the University of Mississippi who were between the ages of 18-25 volunteered to participate in this study. Out of 10,000 invitation emails distributed, a total of 290 individuals responded and were used for the subsequent analysis. Results: Almost half of the respondents (46.1%) noted a decrease in physical activity from before March-May (M-M) 2020 to during M-M 2020. In addition, 41% of the respondents reported an increase in …

Duality In Digital Discourse: The History And Future Of The American Public Forum, Nicholas Weaver

Honors Theses

From the onset of the republic, the liberty to speak freely and debate openly has stood guard and helped preserve all other American rights. While this concept has endured, the means by which it exists in society has changed immensely. As the public forum has evolved to fit the modern needs of the citizenry, political discourse has become less a defense against tyranny and more a chaotic space of conflicting opinions.

In the United States, privately-owned social media companies have grown at an unprecedented rate, yet lawmakers have been slow to exercise any authority to regulate these corporations. For public …

College Students’ Use Of Social Media And Its Effects On Well-Being During Covid-19, Virginia Pressly

Honors Theses

Beginning in the late 2000s, social media began its ascent into mainstream media. Today, it has become a part of our daily routines. Due to its prevalence and nature, social media has been directly linked to deteriorating mental health in teens and young adults for some time. Many of the studies previously conducted studied Millennials. However, today’s generation of young people, Gen-Z, has a very different relationship with social media and the internet. In 2020, when the world was hit with the COVID-19 pandemic and most work and school went virtual, social media became that much more prevalent in our …

Advertising During The Covid-19 Global Pandemic: The Rise Of Influencer Marketing Strategies In A Recession, Bre Tenhulzen

Honors Theses

The COVID-19 pandemic reached the United States in January of 2020 and has since impacted nearly all industries, including advertising. Consumers, the guiding factors for all advertising strategies, faced drastic lifestyle changes and behavior shifts which sent current strategies askew. The virus has created insurmountable unknowns, thus advertising and marketing experts must rely on historical and recent data to develop strategies for brands forging ahead. COVID-19 is the first global crisis in the age of social media which has both helped and hindered communication during the crisis. Additionally, emerging influencer marketing strategies are proving more effective than ever as brands …

Social Media's Link With Individualism And The Dangers That Follow, Veronica Prytko

Honors Theses

No abstract provided.

Sealds: A Quantitative Content Analysis Of #Donttrashyourvote On Twitter, Viviek Patel

Honors Theses

Public relations research has slowly integrated with the study of advocacy organizations, but little research has integrated this and social movements. Using the pyramid model of mobilization-driven relationship-building social media based advocacy, this study employed a quantitative content analysis to examine the prevalence of previously identified communicative functions in social media messages by SEALDs. Unlike previous research on advocacy and health organizations, action messages were the most common. This study also investigated the influence of message type on audience engagement through retweets. The results indicate that information tweets had the most retweets. This study also analyzed how social movements recruit …

Through The Screen: Examining Peer Relationships, Social Anxiety, Loneliness, And Social Media In Undergraduates, Lindsay Sappington

Honors Theses

Interpersonal connections are a fundamental human need, and as technology becomes more ubiquitous, these connections have shifted to frequently occur online through social media platforms. Two factors that independently influence peer relations are loneliness and social anxiety. However, no study to date has concurrently examined the relation of these psychological factors, social media use, and peer relationships. As such, the aims of the current study were to 1) examine the associations between peer relationships, social media use, loneliness, and social anxiety; 2) investigate the moderating role of quality of peer relationships in the relation of social anxiety and loneliness; and …

The Red Swimsuit: Essays, Jacqueline Knirnschild

Honors Theses

This thesis is a collection of creative non-fiction essays that offers a collage of ethnography, reportage and memoir. The Red Swimsuit blurs the lines between what is considered social science, journalism and art. These essays will become part of a book- length work of creative non-fiction that will explore what it’s like to grow up as a woman in a globalized world wrought with social media, hookup culture and cross-cultural interactions. The Red Swimsuit provides first-hand experience, reflexive narration, and reflection on life as a member of Generation Z, also known as iGen.

The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford

Honors Theses

This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.

Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …

An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson

Honors Theses

The public relations industry is ever-changing, as it evolves to adapt to societal changes. Technological advancements and social media have largely contributed to changes in the way public relations professionals attempt to reach their target publics. In fact, research shows many public relations professionals do not think the term “public relations” will accurately define the work they will be doing in the near future. As the industry changes, the job duties of public relations professionals adapt as well.

This study researched the public relations industry to understand what skill sets professionals should possess in order to be successful. The study’s …

Evolving Crisis Communication In Social Media Era: Analysis Of Tweets And News Stories Of The Manchester Arena Bombing, Allyson R. Staton

Honors Theses

The purpose of this research study was to better understand the evolving crisis communication methods used on traditional media and social media following organizational crises such as the Manchester Arena bombing. The research was primarily conducted by analyzing the British Broadcasting Corporation (BBC) online article archives and stakeholder Twitter accounts, including @ManchesterArena, @ManCityCouncil, @ArianaGrande and @GMPolice. Tweets under the hashtags #ManchesterBombing, #Manchester, #OneLoveManchester as well as the Manchester Bombing Twitter Moment were also analyzed for crisis communication responses to understand how traditional media and social media were used to communicate with the public following this crisis.

The results of this …

Complex Conversations: A Creative Exploration Into Language Used Over Direct Messages On Social Media Platforms, Arden Craft

Honors Theses

This paper details a series of paintings that explore how the language used virtually over direct messages (DMs) on social media platforms can allude to how complex notions of gender, violence, and behavior function in reality. This research questions how forms of communication or interaction exist within different spaces and contexts, as well as how the recontextualization of language can disrupt power and produce new forms of interpretation. This paper acts as a secondary source of knowledge in relation to the paintings under review and provides further explanation of their conceptual motivations. In particular, the paintings engage with Sara Ahmed’s …