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The Implications Of Female American Ideals Presented In Popular Television And Advertising, Siobhan Matty
The Implications Of Female American Ideals Presented In Popular Television And Advertising, Siobhan Matty
Honors Theses
My thesis examines the ways in which media and popular television reinforce stereotypes of femininity. Throughout the chapters, I assess whether or not various outlets of media leave space for improvement. For television series, I have focused on Desperate Housewives and Weeds. The two series incorporate several important aspects of the female American experience and lifestyle. The two television series also highlight, reinforce, and sometimes challenge the stereotypes that American women are judged by. The thesis also examines magazine. For this thesis, I have taken three magazines in particular into consideration: Cosmopolitan, InStyle, and New Beauty. The primary purpose of …
Capturing Attention: Advertising In The Internet Age, Tara Crane, Elise Weisengoff
Capturing Attention: Advertising In The Internet Age, Tara Crane, Elise Weisengoff
Honors Theses
It is crucial for the advertisement industry to know whether or not their commercials work. According to ComScore.com, 45 percent of Americans see video ads online, for a total of more than 1.7 billion minutes in January alone. Hulu.com accounts for 26 percent of video advertisement views, with 1.1 billion views in January (2011). Companies spent $72 billion in online advertising in 2010, according to ZenithOptimedia.com. That number is projected to increase 8 percent in the next two years. Therefore positive results are critical for business and financial success. This study will attempt to analyze data collected from the generation …
The Great Advertising Campaign: The Effectiveness Of British Petroleum’S Post-Oil Spill Campaign, Brianne Painia
The Great Advertising Campaign: The Effectiveness Of British Petroleum’S Post-Oil Spill Campaign, Brianne Painia
Honors Theses
On April 20, 2010, one explosion on the Deepwater Horizon Oil Rig in the Gulf of Mexico caused the greatest oil spill disaster in United States history. The effects of the spill were realized almost immediately. Seafood fishers lost jobs and product, the Gulf was tainted, and people around the nation realized the damage was not going to go away any time soon. The question asked around the nation was, “What are they going to do about it?” The “they” being British Petroleum, the owners of the ill-fated oil rig. BP did do something about it; they advertised. The corporation …
Effects Of “Ecoeagle” Advertising Campaign On The Students Of The University Of Southern Mississippi, Zach Knight
Effects Of “Ecoeagle” Advertising Campaign On The Students Of The University Of Southern Mississippi, Zach Knight
Honors Theses
Advertising is at the core of the human experience. An ever-present facet in the life of every person, Advertising provides an excellent opportunity to transmit valuable information to audiences that normally would not be exposed to the desired message. At The University of Southern Mississippi, the university administration desired to educate students about the values and benefits of environmentally conscious decision-making. With this goal in mind, the university created the “EcoEagle” advertising campaign, a targeted approach designed to engage students through a variety of advertising media, with the desired end result of a more environmentally conscious student body. Now several …
Two Viable Ways For The U.S. To Raise Revenues: A Discussion Of A National Lottery In The U.S. And Advertising On Dot-Gov Websites, Lisa R. Nelson
Two Viable Ways For The U.S. To Raise Revenues: A Discussion Of A National Lottery In The U.S. And Advertising On Dot-Gov Websites, Lisa R. Nelson
Honors Theses
This paper was written to inform the reader of two viable options for the United States government to raise money that is not an explicit tax. The paper will investigate opportunities to raise revenue to decrease federal debt and fund programs that are currently being funded by tax revenue. The first idea in part one is a national lottery that the federal government could implement. I discuss the possible positive and negative outcomes of a national lottery and use the UK national lottery as an example. Part two will explore allowing the sale of advertising space on dot-gov websites. It …