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It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow
It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow
Honors Projects
In this exploratory study, personal and social identity were analyzed for their effect on how consumers choose greeting cards. Factors, including personality, relationships, and identity will be qualitatively analyzed to understand people’s buying habits. Certain factors, including gender, personality, relationships, type of card, and frequency of receiving and giving cards, will be qualitatively analyzed for frequency. The two theories analyzed were the Social Identity Theory (SIT) and the Identity Theory (IT).
525 college-aged students were surveyed to examine their purchasing habits of greeting cards. The results showed that the identity of the card giver and the identity of the card …
A Comparison Of Older Adult Suicide And Adolescent Suicide Through Film Representations, Catherine Longmore-Micham
A Comparison Of Older Adult Suicide And Adolescent Suicide Through Film Representations, Catherine Longmore-Micham
Honors Projects
Approximately, 47,173 people in the United States died by suicide in 2017, making it the 10th leading cause of death. Although middle-aged adults have the highest rate of suicide, 20.2 per 100,000, older adults (i.e., individuals 60 years and older) closely follow with a rate of 20.1. Adolescent age groups have much lower rates for suicide: a rate of 14.46 per 100,100 in 2017 (American Foundation for Suicide Prevention, 2017). The risk factors that affect adolescents and older adults are similar in some ways, but they differ in one major aspect: impulsivity. The issues that can be said to ‘cause’ …