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Three Essays On The Effect Of Scarcity On Consumer Behavior And Firm Performance, Pritosh Kumar
Three Essays On The Effect Of Scarcity On Consumer Behavior And Firm Performance, Pritosh Kumar
Graduate Theses and Dissertations
Studies have consistently shown that scarcity plays a significant role in shaping decision making. Under conditions of scarcity, individuals tend to behave impulsively, and firms are inclined to redefine their set of priorities and strategies, ultimately impacting their performance. Considering the scant investigation of the mechanisms and effects of scarcity in the supply chain management literature, this dissertation aimed to investigate the roles of scarcity in shaping consumer behavior and firm strategy in three essays.
The first essay investigated the effect of post-stockout scarcity disclosures on consumer responses to stockouts through the lens of product scarcity and signaling theory. The …