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Examining Consumer Perceptions And Behaviors Toward Hemp-Based Products, Hannah Lacasse Jan 2021

Examining Consumer Perceptions And Behaviors Toward Hemp-Based Products, Hannah Lacasse

Graduate College Dissertations and Theses

Although its relevance has ebbed and flowed, hemp production has persisted over several centuries. Over time, its popularity has been interrupted by competing products, public health concerns and regulatory barriers. A renaissance of hemp production has emerged in the U.S., particularly after regulatory barriers fell in 2014 and 2018. This has given rise to a growing market of diverse hemp-based food, medicinal, textile and industrial products. Adding to the political, technological and financial challenges facing this nascent industry is a demonstrated need for consumer behavior research on how products made with hemp-based ingredients are received, if at all, by consumers. …


A Study Of Food Hub Buyers In Vermont: Motivation, Marketing, And Strategy, Hannah Harrington Jan 2018

A Study Of Food Hub Buyers In Vermont: Motivation, Marketing, And Strategy, Hannah Harrington

Graduate College Dissertations and Theses

Food hubs have been discussed as a promising option for scaling-up the local food system while maintaining close relationships and shared responsibility amongst producers and consumers. Food hubs have the capacity to share important messages about food safety, origin, and production methods with consumers, however little is known about if, and how, food hubs communicate the value of local food to their buyers. This is crucial when assuring value to the consumer, which is necessary for the long-term sustainability of the food hub model. It is important to know more about these methods and practices because these messages can impact …