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The Use Of Team-Based Learning As An Approach To Increased Engagement And Learning For Marketing Students: A Case Study, Paul Chad
Faculty of Commerce - Papers (Archive)
Marketing educators are often faced with poor preclass preparation by students, declining student interest in attending classes as the semester progresses, and student complaints regarding previous bad experiences with team assessment activities. Teambased learning (TBL) is an innovative teaching strategy using semiformalized guidelines aimed to enhance student engagement and improve teamwork and, hence, overcome the typical problems faced by educators. This case study examines the firsttime use of TBL in a postgraduate marketing subject at an Australian university. The results indicate that the TBL innovation has a positive influence on student engagement and offers opportunities to assist learning. The study …
Learning Outside The Textbook: Accounting Students' Reflections In An Internship Programme, Bonnie Amelia Dean, Graham D. Bowrey, Michael D. Clements
Learning Outside The Textbook: Accounting Students' Reflections In An Internship Programme, Bonnie Amelia Dean, Graham D. Bowrey, Michael D. Clements
Faculty of Commerce - Papers (Archive)
The opportunity to gain professional industry experience for accounting students whilst undertaking their undergraduate degree provides them with both a competitive edge in the marketplace and an opportunity to experience the activities undertaken in their chosen profession. Structured experiential learning programmes enables students the practical opportunity to apply their knowledge in an industry context and to reflect on their personal learning journey. This paper presents an innovative and flexible internship programme which based upon an e-learning framework fosters learning through reflection based assessments. Through a preliminary investigation, it is revealed that accounting students after undertaking this programme, reveal learning pertaining …
A Marketing Perspective On Choice Factors Considered By South African First-Year Students In Selecting A Higher Education Institution, Melanie Wiese, C H Van Heerden, Yolanda Jordaan, E North
A Marketing Perspective On Choice Factors Considered By South African First-Year Students In Selecting A Higher Education Institution, Melanie Wiese, C H Van Heerden, Yolanda Jordaan, E North
Faculty of Commerce - Papers (Archive)
The unstable and turbulent environment in which higher education institutions all over the world currently have to operate poses many management and marketing challenges to such institutions. As non-profit organisations, the ability of higher education institutions to survive and grow would be enhanced by up-to-date knowledge and information regarding the higher education environment, and more specifically by having marketing and communication strategies that might influence students making decisions on which university to enrol at. The main goal of this study was to investigate the relevant importance of the choice factors that prospective students considered, as well as the sources of …
Understanding The Propensity Of Chinese University Students For Leisure Travel Within Australia, Yun Zhang, Lois Burgess, Gregory M. Kerr
Understanding The Propensity Of Chinese University Students For Leisure Travel Within Australia, Yun Zhang, Lois Burgess, Gregory M. Kerr
Faculty of Commerce - Papers (Archive)
The provision of education to international students in Australia is increasingly important tothe higher education sector as well as other industry sectors including tourism. Althoughprevious studies have identified the contributions of international students to tourism, thereare limited studies investigating leisure travel behaviour based on student nationality andsegments within nationalities. As the first stage of a broader study, this research by way ofopen-ended interviews, investigates the propensity of Chinese university students to travelwithin Australia. By way of qualitative data analysis the findings reveal a number ofparadoxes which need to be addressed in further research to better understand the attitudesand behaviours of …
Social Capital Renewal And The Academic Performance Of International Students In Australia, Frank V. Neri, Simon Ville
Social Capital Renewal And The Academic Performance Of International Students In Australia, Frank V. Neri, Simon Ville
Faculty of Commerce - Papers (Archive)
Many believe that social capital fosters the accumulation of human capital. Yet international university students arrive in their host country generally denuded of social capital and confronted by unfamiliar cultural and educational institutions. This study investigates how, and to what extent, international students renew their social networks, and whether such investments are positively associated with academic performance. We adopt a social capital framework and conduct a survey of international students at a typical Australian university in order to categorise and measure investments in social capital renewal, and test a multivariate model of academic performance that includes social capital variables, amongst …
The Effects Of Employment On Academic Performance Of Australian Accounting Students, Anura De Zoysa, Kathleen M. Rudkin
The Effects Of Employment On Academic Performance Of Australian Accounting Students, Anura De Zoysa, Kathleen M. Rudkin
Faculty of Commerce - Papers (Archive)
This study examines factors that impact students engaged in paid employment while studying in a tertiary accounting program in a regional Australian university. It examines the differences in experience of domestic and international students. No direct significant relationship was found between paid employment and academic performance for the overall study sample. There was a positive relationship found between paid employment and academic performance with respect to domestic students. However, in the case of international students a negative relationship between paid employment and academic performance was observed. A significant positive relationship between a shift work pattern of paid employment and academic …
Effective Teaching And Learning In Accounting Education: Examining The Linkages Between Students' Perceptions Of The Teaching Context, Students' Approaches To Learning And Students' Outcomes, Anne Abraham
Faculty of Commerce - Papers (Archive)
Research in accounting education has almost neglected both student perceptions of the learning context and their approaches to learning. Instead, studies have focused on either the teaching context or the outcomes of learning. This omission has meant that accounting educators often experience difficulty in understanding students conceive learning to be, how they perceive the learning task, or how they approach learning. The purpose of this paper is to examine the relationship between the perceptions, the approaches and the outcomes of students in a business subject in order to discover how these students learn and thus to provide some strategies which …