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Envisioning Communication From The Edge, David Mckie, Judy M. Motion, Debashish Munshi
Envisioning Communication From The Edge, David Mckie, Judy M. Motion, Debashish Munshi
Faculty of Business - Papers (Archive)
In mapping movements on the edge, we explore how scholars redefine the boundaries of what constitutes research and practice. In The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits, a book that already promises to be one of the seminal business books of the 21 st century, C. K. Prahalad (2004) recounts his difficulties in finding a journal to publish the research that informed his book. Thanks to his earlier success with a prizewinning bestseller on more conventional business strategy, Competing for the Future (Hamel & Prahalad, 1994), Prahalad went on to find a book publisher despite …