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Black Leadership And Culture In Creative Industry: Organizational Practices And Worker Satisfaction In A Charlotte, Nc, Social Enterprise, Alexandra Arrington
Black Leadership And Culture In Creative Industry: Organizational Practices And Worker Satisfaction In A Charlotte, Nc, Social Enterprise, Alexandra Arrington
Education Projects
This project reviewed the leadership, organizational culture and practices, and worker satisfaction in a Charlotte, NC-based marketing and advertising agency led by Black founders. These founders are creative artists and entrepreneurs with expertise in a variety of traditional and nontraditional creative fields, collectively called creative industries. The agency, Hue House, is a community-focused creative startup formed in 2019 to “decolonize the marketing and advertising industry” (Hue House, n.d., About Us section) through consulting, creativity, and community. As an entrepreneurial startup and social enterprise, the agency’s goal is to serve a niche in the predominantly white-led advertising and marketing industry. Part …
Hickory Nut Gap Farm Culture Change, Stacia Harris
Hickory Nut Gap Farm Culture Change, Stacia Harris
Education Projects
Organizational culture is crucial to success yet incredibly difficult to thoroughly understand and, when needed, change. This mixed methods study examined the specific culture at Hickory Nut Gap Farm to better define challenges and opportunities for growth and improvement. Using data and published research on organizational culture, this consultancy yielded custom strategies to help Hickory Nut Gap Farm create a consistent culture and also address other specific challenges revealed through research.