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Dr Mark Freeman

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Australian Online Supermarket Usability, Mark Freeman, Peter Hyland, Jeffrey Soar Oct 2013

Australian Online Supermarket Usability, Mark Freeman, Peter Hyland, Jeffrey Soar

Dr Mark Freeman

The issue of usability plays a vital role in the success of an online store. However, to date there has been limited published research into this issue and there has been no research conducted into multiple item purchasing. There is much competition in the grocery shopping industry between the two major physical supermarket chains in Australia, Woolworths and Coles, both in traditional stores and online. Online, the major competitor is ShopFast, which does not have a traditional supermarket storefront to complement its online operations. The purpose of this study was to conduct a comparative analysis into the usability of ordering …


Usability Of Online Grocery Systems: A Focus On Errors, Mark B. Freeman, Alison Norris, P. Hyland Oct 2013

Usability Of Online Grocery Systems: A Focus On Errors, Mark B. Freeman, Alison Norris, P. Hyland

Dr Mark Freeman

Recording of errors in regards to the usability of systems has traditionally focused on safety-critical systems and business support systems. This study applies Zapf et al.'s 'Taxonomy of Errors' to a non-work related context, an Online Grocery System. The taxonomy was found to show that similar types of errors were made by all users of such systems. However, the number of errors that were recorded by different user groups varied. This finding was in contrast to previous studies, and supported the common perception that beginner users make a greater number of errors than more experienced users.


Community Websites And What Makes Them Sustainable: Evidence From Australia, Alison Norris, Mark Freeman Oct 2013

Community Websites And What Makes Them Sustainable: Evidence From Australia, Alison Norris, Mark Freeman

Dr Mark Freeman

Australia is leading the way in promoting the use of the Internet as a means of strengthening local communities. The Australian Domain Name Authority (auDA) has announced the release of Community Geographic Domain Names (CGDN), to be solely used by not-for-profit, self-funded local community groups. As Australian communities attempt to establish a management group and develop a website under this concept, they are faced with a range of issues. Longitudinal case study research has been conducted on three communities involved in a trial of the CGDN model, in the first research of this type. Based on data collected from the …


Methods For Usability Evaluations Of Mobile Devices, Fayez Alshehri, Mark Freeman Oct 2013

Methods For Usability Evaluations Of Mobile Devices, Fayez Alshehri, Mark Freeman

Dr Mark Freeman

The usability of applications designed and developed for mobile devices integral user experience, particularly for current touch-screen mobile devices. This conceptual paper provides a profile of the ways in which mobile device usability evaluation methods are being adapted to better reflect technological. With an increasing capacity for greater user interactivity through a range of tasks and in a variety of contexts, the importance and impact of mobile device context-of-use components is of particular interest to researchers. This requires a need for a shift in evaluation method paradigms with a particular focus on methods involving the user, as part of the …


Community Domain Name Policy Development, Alison Norris, Mark Freeman Oct 2013

Community Domain Name Policy Development, Alison Norris, Mark Freeman

Dr Mark Freeman

In August 2006, auDA launched a new domain name space designed specifically for community groups to develop community websites for the benefit of the local community. This paper presents an overview of the scheme, and identifies the changes made to the governing policies since they were initially proposed. A comparison of the proposed and implemented policies is presented, and the potential effects of these changes on a ‘world first’ community website scheme are considered. The changes made by the administrators to the scheme were in the following areas: local focus; sale of geographic .com.au and .net.au domains; management and licensing; …


Online Versus Traditional Grocery Shopping Stressors, Mark B. Freeman Oct 2013

Online Versus Traditional Grocery Shopping Stressors, Mark B. Freeman

Dr Mark Freeman

Research has shown that grocery shopping is the most stressful form of shopping and it is an activity that most individuals perform on a regular basis. Grocery shopping via the Internet has the potential to reduce a number stressors associated with grocery shopping. This research confirms that shopping over the Internet reduces these stressors but creates a new list of potential stressors for customers. This study concludes with solutions an online store can implement to reduce potential stressors for customers.


Optimising Layered Integrated Instructional Design Through The Application Of Cognitive Load Theory, Abdallah Alasraj, Mark Freeman, Paul Chandler Oct 2013

Optimising Layered Integrated Instructional Design Through The Application Of Cognitive Load Theory, Abdallah Alasraj, Mark Freeman, Paul Chandler

Dr Mark Freeman

This study examined the effect of cognitive load on knowledge construction through the use of web-based layered integrated instructional design techniques. The premise through using this approach was that it would better facilitate a learner’s schema development. This research focused on how the design of web-based integrated instructional materials can utilise the principles of Cognitive Load Theory (CLT), to optimise the learning process within the university environment for learning models of procedural tasks. The study compared three different layered integrated instructional designs to identify which approach had the greatest benefit on learning outcomes. The procedural task that was used involved …


Methods Of Online Grocery Shopping: Linking And Searching, Mark B. Freeman Oct 2013

Methods Of Online Grocery Shopping: Linking And Searching, Mark B. Freeman

Dr Mark Freeman

There are two dominant methods for locating information or goods on websites and online systems: searching and linking. Most previous research on searching and linking methods has focused on generic websites dedicated to locating information, such as Yahoo, rather than the searching and linking mechanisms used in specific applications, such as online shopping. In contrast, this study assessed the searching and linking metaphors inherent in online grocery stores, where each website must provide efficient tools for locating products if they are to be successful e-commerce websites. Worldwide grocery sites were judged against a checklist of advanced search features, and the …


Perceptions Of The Ordering Process Of Online Grocery Stores, Mark Freeman Dec 2012

Perceptions Of The Ordering Process Of Online Grocery Stores, Mark Freeman

Dr Mark Freeman

No abstract provided.


Does Technology Use Change When In A Developed Country? A Case Study Of Libyans In Australia, Fouad Elgahwash, Mark Freeman Dec 2012

Does Technology Use Change When In A Developed Country? A Case Study Of Libyans In Australia, Fouad Elgahwash, Mark Freeman

Dr Mark Freeman

With developing countries now gaining access to modern banking services for their customers, research is needed to understand how developing countries will adapt to these changes. Since the 1980s, in the Arabic region, technological expansion has occurred with a focus on trade and services offered by industries &¿ recently the banking sector has started to develop banking services through mobile devices and the Internet to improve customer relationships. In particular, the banking sector is an information intensive industry and aims to be at the forefront of advanced use of Information and Communication Technologies (ICTs). One common trend is increasing the …


Bonding Over Bushfires: Social Networks In Action, Mark Freeman, Alison Freeman Dec 2012

Bonding Over Bushfires: Social Networks In Action, Mark Freeman, Alison Freeman

Dr Mark Freeman

A world-first nation-wide community website scheme was established in Australia in 2006 to enhance existing, and build new, social networks within geographic communities. By doing so, it sought to promote geographic community engagement. Initially, this paper presents an overview of the scheme since its inception and review the current geographic community groups participating in the scheme. To date the scheme has had limited success in attracting a critical mass of communities that value the promoted benefits of social networks in this format, with only 154 community websites across Australia. While it has not achieved the expected level of uptake, the …


Fire, Wind And Water: Social Networks In Natural Disasters, Mark Freeman Dec 2012

Fire, Wind And Water: Social Networks In Natural Disasters, Mark Freeman

Dr Mark Freeman

No abstract provided.


Online Grocery Systems Design Through Task Analysis, Mark Freeman, Alison Freeman Dec 2012

Online Grocery Systems Design Through Task Analysis, Mark Freeman, Alison Freeman

Dr Mark Freeman

Purpose – Modelling users’ interactions online is envisaged to allow developers to increase the usability of online systems and will aid system developers in building better systems to meet users’ needs, hereby creating better system design processes. Design/methodology/approach – The normative task model that was developed in this paper was created through an expert review of 14 online grocery stores, using a reverse engineering technique to model the features of the stores’ ordering process. Findings – The research identified three main areas of user experience when undertaking the process of adding a product to an online trolley: attempting to retrieve …


Considering Cognitive Load Theory Within E-Learning Environments, Abdullah Al Asraj, Mark Freeman, Paul Chandler Dec 2012

Considering Cognitive Load Theory Within E-Learning Environments, Abdullah Al Asraj, Mark Freeman, Paul Chandler

Dr Mark Freeman

This study seeks to investigate how cognitive load influences knowledge construction and what is the role of layered integrated instructional techniques in facilitating the construction and automation of schemas whilst users are interacting with e-learning tools. Initially the literature on how Cognitive Load Theory (CLT) plays a role in e-learning tools is presented, this is followed by the considerations that need to be taken when developing e-learning tools with CLT as a focus so that learners can gain the best possible learning outcomes. This paper finally presents three different ways that e-learning tools can be designed when considering the cognitive …


The Importance Of Community Engagement In Policy Development: An Australian Case Study, Alison Norris, Mark Freeman Dec 2012

The Importance Of Community Engagement In Policy Development: An Australian Case Study, Alison Norris, Mark Freeman

Dr Mark Freeman

The Australian Domain Name Administrators have launched a new domain name space designed specifically for community groups to develop community Websites for the benefit of the local community. The purpose of the scheme under which these domains are issued is to link community members through community-managed Websites, and to encourage broad community participation and engagement. Despite broad community engagement during initial development, many changes have since been made to the policy governing these new domain names. This paper presents an overview of the scheme under which these community domains can be used, and identifies the changes made to the policy …


Considering Cognitive Load Theory Within E-Learning Environments, Abdullah Alasraj, Mark Freeman, Paul Chandler Mar 2012

Considering Cognitive Load Theory Within E-Learning Environments, Abdullah Alasraj, Mark Freeman, Paul Chandler

Dr Mark Freeman

This study seeks to investigate how cognitive load influences knowledge construction and what is the role of layered integrated instructional techniques in facilitating the construction and automation of schemas whilst users are interacting with e-learning tools. Initially the literature on how Cognitive Load Theory (CLT) plays a role in e-learning tools is presented, this is followed by the considerations that need to be taken when developing e-learning tools with CLT as a focus so that learners can gain the best possible learning outcomes. This paper finally presents three different ways that e-learning tools can be designed when considering the cognitive …


Does Technology Use Change When In A Developed Country? A Case Study Of Libyans In Australia, Fouad Omran Elgahwash, Mark B. Freeman Mar 2012

Does Technology Use Change When In A Developed Country? A Case Study Of Libyans In Australia, Fouad Omran Elgahwash, Mark B. Freeman

Dr Mark Freeman

With developing countries now gaining access to modern banking services for their customers, research is needed to understand how developing countries will adapt to these changes. Since the 1980s, in the Arabic region, technological expansion has occurred with a focus on trade and services offered by industries – recently the banking sector has started to develop banking services through mobile devices and the Internet to improve customer relationships. In particular, the banking sector is an information intensive industry and aims to be at the forefront of advanced use of Information and Communication Technologies (ICTs). One common trend is increasing the …


Community Websites And What Makes Them Sustainable: Evidence From Australia, Alison Norris, Mark Freeman Mar 2012

Community Websites And What Makes Them Sustainable: Evidence From Australia, Alison Norris, Mark Freeman

Dr Mark Freeman

Australia is leading the way in promoting the use of the Internet as a means of strengthening local communities. The Australian Domain Name Authority (auDA) has announced the release of Community Geographic Domain Names (CGDN), to be solely used by not-for-profit, self-funded local community groups. As Australian communities attempt to establish a management group and develop a website under this concept, they are faced with a range of issues. Longitudinal case study research has been conducted on three communities involved in a trial of the CGDN model, in the first research of this type. Based on data collected from the …


Mixing Them Up: Group Work With Nesb Students, Mark Freeman Mar 2012

Mixing Them Up: Group Work With Nesb Students, Mark Freeman

Dr Mark Freeman

This paper describes the implementation of a Problem-Based Learning assessment in a postgraduate ICT fundamentals subject. With an entirely international student cohort drawn from 14 countries, many students had never participated in group work. To facilitate student adjustment into the Australian educational environment, and develop understanding of the role and importance of group work, students were educated in group work theory prior to engaging in the group work process. The experiences of both teaching staff and students identified a number of positive outcomes resulting from this approach.


Experiences Of Users From Online Grocery Stores, Mark Freeman Mar 2012

Experiences Of Users From Online Grocery Stores, Mark Freeman

Dr Mark Freeman

Grocery shopping, traditionally considered as the pinnacle of the selfservice industry, is used as the case study in this chapter. As the Internet has become widely used by many segments of the population, the opportunity to shop online for groceries has been presented to consumers. This chapter considers issues that need to be addressed to make online grocery shopping systems more usable for these consumers, based on feedback from individuals who participated in a study of user interactions with Australian online grocery stores.


Usability As A Panacea, Mark Freeman, Matthew Bowden Mar 2012

Usability As A Panacea, Mark Freeman, Matthew Bowden

Dr Mark Freeman

After implementation of a web-based application in a tertiary education environment, an expert review of this application was conducted. An analysis of the processes and results of the expert review of the web-based application is presented. The owners of the system implemented the recommendations of this expert review to resolve system issues. Through two rounds of expert evaluations, system modifications were made based on recommendations from the initial expert review. The concern that usability evaluations are used as a ‘cure-all solution’ to demonstrate to users that system owners are trying to resolve issues with the system is discussed. It should …


Mixing Them Up: Group-Work With Nesb Students, Mark Freeman Mar 2012

Mixing Them Up: Group-Work With Nesb Students, Mark Freeman

Dr Mark Freeman

This paper describes the implementation of a Problem-Based Learning assessment in a postgraduate ICT fundamentals subject. With an entirely international student cohort drawn from 14 countries, many students had never participated in group work. To facilitate student adjustment into the Australian educational environment, and develop understanding of the role and importance of group work, students were educated in group work theory prior to engaging in the group work process. The experiences of both teaching staff and students identified a number of positive outcomes resulting from this approach.


Community Domain Name Policy Development, Alison Norris, Mark Freeman Mar 2012

Community Domain Name Policy Development, Alison Norris, Mark Freeman

Dr Mark Freeman

In August 2006, auDA launched a new domain name space designed specifically for community groups to develop community websites for the benefit of the local community. This paper presents an overview of the scheme, and identifies the changes made to the governing policies since they were initially proposed. A comparison of the proposed and implemented policies is presented, and the potential effects of these changes on a ‘world first’ community website scheme are considered. The changes made by the administrators to the scheme were in the following areas: local focus; sale of geographic .com.au and .net.au domains; management and licensing; …


Using Task Analysis To Design Intuitive Online Grocery Systems, Mark Freeman, Alison Freeman Mar 2012

Using Task Analysis To Design Intuitive Online Grocery Systems, Mark Freeman, Alison Freeman

Dr Mark Freeman

This paper presents a normative task model for modelling user interactions with online grocery stores. It is envisaged that using task models will aid system developers in building better systems to meet users’ needs, and hereby creating better system design processes. This paper will discuss the three main areas of user experience when completing the process of adding a product to an online trolley: attempting to retrieve the product, receiving the results of the retrieval attempt, and adding the product to the trolley. The normative task model presented is expected to help in the future design of online grocery systems …


Assessing The Usability Of Online Grocery Systems To Improve Customer Satisfaction And Uptake, Mark B. Freeman Mar 2012

Assessing The Usability Of Online Grocery Systems To Improve Customer Satisfaction And Uptake, Mark B. Freeman

Dr Mark Freeman

This thesis assesses the usability of Online Grocery Systems (OGSs) in order to improve both customer satisfaction and uptake. This assessment was conducted in three phases using two different types of Usability Evaluation Methods (UEMs). Phase 1 was conducted using an expert review of 14 OGSs through heuristic evaluations and checklist/framework evaluations. Phase 2 was conducted using usability testing at one OGS that was deemed to be (based on the expert review in Phase 1) an OGS with good usability. The expert review was conducted by 54 participants with varying levels of online shopping experience. The results from the expert …


The Current State Of Online Supermarket Usability In Australia, Mark Freeman Mar 2012

The Current State Of Online Supermarket Usability In Australia, Mark Freeman

Dr Mark Freeman

The prediction of a dramatic increase in online grocery shopping over the next five years is only likely to be fulfilled if online supermarkets present a more efficient and logical shopping experience. Therefore, usability testing is playing an increasingly important role in the development of e-commerce websites. To date, e- commerce usability research has only focused on the ordering of singular items and the issue of multiple item ordering has not been researched. This study aims to start to fill this gap in usability research. Based on the results gathered, a set of ten usability criteria were established, with a …


Community Domain Name Policy Development, Alison Norris, Mark Freeman Dec 2006

Community Domain Name Policy Development, Alison Norris, Mark Freeman

Dr Mark Freeman

In August 2006, auDA launched a new domain name space designed specifically for community groups to develop community websites for the benefit of the local community. This paper presents an overview of the scheme, and identifies the changes made to the governing policies since they were initially proposed. A comparison of the proposed and implemented policies is presented, and the potential effects of these changes on a ‘world first’ community website scheme are considered. The changes made by the administrators to the scheme were in the following areas: local focus; sale of geographic .com.au and .net.au domains; management and licensing; …