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A Transdisciplinary Analysis Of Sweetened Carbonated Soft-Drink Consumption And Related Policy Options, Charles R. Rhodes Ph.D.

Doctoral Dissertations

In Essay One, I estimate how demographic characteristics associate with habitual purchase of sweetened carbonated soft drinks (sCSDs), as different demographic groups respond to marketing variables controlled by the sCSD industry. My method and assumptions cleave neither to conventional economic analysis nor to medical and nutrition literature interested in sugar and soft-drink consumption. No assumption in my estimation process violates arguments in later essays. Results identify household purchase behaviors for relatively fine demographic groupings, are not linear in income or education level, and further vary by gender of the head of household and by type of sCSD industry …