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Social Media: The Impact Of Imagery And Engagement In Athletic Social Media, Michael W. Eldridge
Social Media: The Impact Of Imagery And Engagement In Athletic Social Media, Michael W. Eldridge
Communication Theses
As the athletic communication field enhances its practices on social media in order to have the highest reach, the impact of visual content and its role in increasing social media engagement cannot be overstated. This study explores social media patterns, specifically the use of visual content within professional sports, and how the role of semiotics influences the viewer. As social media moves forward in athletics, the practice of two-way communication has become vital. This study of social media across the NFL provides insight on specific content that engages sports fans. Findings suggest both the type of content and the timing …
The Right Stuff? Selective Exposure And Political Misinformation On Facebook, Amanda Jordan
The Right Stuff? Selective Exposure And Political Misinformation On Facebook, Amanda Jordan
Communication Theses
For a democracy to function optimally, its citizens must arrive at election booths armed with factual and complete information. If the voting public is equipped with misinformation, it is just as detrimental as if they are uninformed. Misinformation can be caused and exacerbated by a variety of causes but as online selective exposure increases along with political polarization, the possibility that individuals who gather news on their favorite Facebook platforms will be deceived by political misinformation increases. This false news has the ability to cause more and more voters to formulate beliefs and opinions based on false information. Expanding on …
Friend Request Accepted: A Case Study Of Facebook's Expansionary Network Strategies In India, Devna Thapliyal
Friend Request Accepted: A Case Study Of Facebook's Expansionary Network Strategies In India, Devna Thapliyal
Communication Theses
Facebook’s status as the world’s largest social networking platform is well documented. However, studies focusing on Facebook are largely limited to how individuals and businesses use the platform and not on how Facebook expands globally and affects markets and competition in foreign countries. Although international communication scholars have scrutinized the international expansion of major media corporations like Time Warner, Disney and News Corp., analysis on Facebook remains scarce. This thesis seeks to fill in the gap in scholarly research by conducting a meso-level (i.e. organizational level) analysis of Facebook’s expansion into developing countries through the theoretical lens of networks. The …
Another Brick In The Wall: Public Space, Visual Hegemonic Resistance, And The Physical/Digital Continuum, Daniel Gilmore
Another Brick In The Wall: Public Space, Visual Hegemonic Resistance, And The Physical/Digital Continuum, Daniel Gilmore
Communication Theses
In this thesis I will demonstrate that there is a similarity between the use of physical walls and digital walls as means of ideological dissemination by power structures as well as socio-political protesters. Also, I will show that their use in this manner not only changes the way that both function ideologically, but also changes the environment that these walls are created/exist in as well. The first case study will analyze Banksy’s employment of carnivalesque graffiti as a means of protest. The second case study will analyze the use of digital public space and “walls” created within social media as …
Thinking Globally, Acting Locally, Discussing Online: The Slow Food Movement Quickens With New Media, Carolyn Bender
Thinking Globally, Acting Locally, Discussing Online: The Slow Food Movement Quickens With New Media, Carolyn Bender
Communication Theses
Even with its opposition to “fast” and “globalization,” the Slow Food movement has embraced new media and speed to disseminate information to a worldwide audience. The organization’s use of new and social media is the focus of this ethnographic study to examine the online discourse of the movement through the theoretical lens of international political economy of media and globalization theory. Online interviews via social media and supplemental textual analysis of Slow Food-related online discourse reveals themes concerning time, education and community and shows that participation in the dialogic discussion surrounding Slow Food online varies widely across groups and new …