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Friend Request Accepted: A Case Study Of Facebook's Expansionary Network Strategies In India, Devna Thapliyal
Friend Request Accepted: A Case Study Of Facebook's Expansionary Network Strategies In India, Devna Thapliyal
Communication Theses
Facebook’s status as the world’s largest social networking platform is well documented. However, studies focusing on Facebook are largely limited to how individuals and businesses use the platform and not on how Facebook expands globally and affects markets and competition in foreign countries. Although international communication scholars have scrutinized the international expansion of major media corporations like Time Warner, Disney and News Corp., analysis on Facebook remains scarce. This thesis seeks to fill in the gap in scholarly research by conducting a meso-level (i.e. organizational level) analysis of Facebook’s expansion into developing countries through the theoretical lens of networks. The …
Thinking Globally, Acting Locally, Discussing Online: The Slow Food Movement Quickens With New Media, Carolyn Bender
Thinking Globally, Acting Locally, Discussing Online: The Slow Food Movement Quickens With New Media, Carolyn Bender
Communication Theses
Even with its opposition to “fast” and “globalization,” the Slow Food movement has embraced new media and speed to disseminate information to a worldwide audience. The organization’s use of new and social media is the focus of this ethnographic study to examine the online discourse of the movement through the theoretical lens of international political economy of media and globalization theory. Online interviews via social media and supplemental textual analysis of Slow Food-related online discourse reveals themes concerning time, education and community and shows that participation in the dialogic discussion surrounding Slow Food online varies widely across groups and new …