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Identification Is Persuasion: Eisenhower’S Call For Unity And The Founding Of Nato’S Military Headquarters, Debra N. Fossum

Communication Theses

Historians of the founding years of the North Atlantic Treaty Organization (NATO) acknowledge General Dwight D. Eisenhower’s role as the first Supreme Allied Commander Europe (SACEUR), yet they ignore the effect Eisenhower’s rhetoric had in the creation of a sense of unity among Western European nations. Rhetorical analysis of Eisenhower’s time as SACEUR offers scholars a unique look into the founding years of NATO and the beginning of European unification. Using Kenneth Burke’s theory of the four master tropes, I analyze how Eisenhower’s role in the development of NATO was important to the eventual development of a unified Europe.