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Entrepreneurship As A Process Of Self-Fulfillment: Well-Being, Affect, And Behavioral Strategies, Shoko Kato

Business Administration - Dissertations

This study unravels the underlying mechanisms that influence entrepreneurs' behavior during the startup process. Theories of entrepreneurial behavior have assumed that entrepreneurs try to achieve goals--profit, sales, job satisfaction, autonomy, to name a few. Yet, past studies are silent about how entrepreneurs keep making efforts toward business startups while not achieving goals for a prolonged period of time. If goals are hard to reach and entrepreneurs are unable to assess their achievement level toward their goals, how do they manage to keep making efforts during the business startup process? What factors influence their effort level during the startup? Based on …