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Articles 1 - 30 of 86
Full-Text Articles in Entire DC Network
Putting People First: Female Ceos And Relational Csr, Prachi Gala, Duncan Nicol
Putting People First: Female Ceos And Relational Csr, Prachi Gala, Duncan Nicol
Atlantic Marketing Association Proceedings
No abstract provided.
An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo
An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo
Atlantic Marketing Association Proceedings
No abstract provided.
A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia
A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
Revising A Conceptual Model And Scale To Assess Interest In Medical Tourism Services, Michael A. Petrochuk
Revising A Conceptual Model And Scale To Assess Interest In Medical Tourism Services, Michael A. Petrochuk
Atlantic Marketing Association Proceedings
No abstract provided.
Why Build Sustainable Relationships With Customers?, Kei Aoki, R. Keith Tudor, Aberdeen L. Borders, Deborah Lester
Why Build Sustainable Relationships With Customers?, Kei Aoki, R. Keith Tudor, Aberdeen L. Borders, Deborah Lester
Atlantic Marketing Association Proceedings
No abstract provided.
A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs
A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs
Atlantic Marketing Association Proceedings
No abstract provided.
Understanding Entrepreneurial Marketing Through Customer Orientation Of Hispanic And Black Business Owners, Linda Golden, Robert A. Peterson
Understanding Entrepreneurial Marketing Through Customer Orientation Of Hispanic And Black Business Owners, Linda Golden, Robert A. Peterson
Atlantic Marketing Association Proceedings
No abstract provided.
Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief, Alan D. Smith
Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Social Media And University Enrollment: Can Social Media Be Used To Raise Awareness Of University Programs?, Hannah Nicole Starnes, Kelly Green Atkins
Social Media And University Enrollment: Can Social Media Be Used To Raise Awareness Of University Programs?, Hannah Nicole Starnes, Kelly Green Atkins
Atlantic Marketing Association Proceedings
No abstract provided.
How Has The Changing Retail Landscape Affected The Occupational Status Of Women And Minorities?, Kendra L. Harris, Kimberly N. Harris, Aberdeen L. Borders, Donovan Anderson, Deborah H. Lester
How Has The Changing Retail Landscape Affected The Occupational Status Of Women And Minorities?, Kendra L. Harris, Kimberly N. Harris, Aberdeen L. Borders, Donovan Anderson, Deborah H. Lester
Atlantic Marketing Association Proceedings
No abstract provided.
Consumer Behavior In The Ready To Eat Foods Category: An Exploration In An Emerging Market, Shubhra Rajendra Meshram, Preetika Muralidharan, Avinash Mulky
Consumer Behavior In The Ready To Eat Foods Category: An Exploration In An Emerging Market, Shubhra Rajendra Meshram, Preetika Muralidharan, Avinash Mulky
Atlantic Marketing Association Proceedings
No abstract provided.
An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand, Howard W. Combs
An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand, Howard W. Combs
Atlantic Marketing Association Proceedings
No abstract provided.
Combining Sport And Performance: Dramaturgical Identity Enactment Among Independent Wrestlers, Santi Angel, Jon Littlefield
Combining Sport And Performance: Dramaturgical Identity Enactment Among Independent Wrestlers, Santi Angel, Jon Littlefield
Atlantic Marketing Association Proceedings
No abstract provided.
Tam And Place: The Role Of Convenience In Technology Acceptance, J. Paul Leavell
Tam And Place: The Role Of Convenience In Technology Acceptance, J. Paul Leavell
Atlantic Marketing Association Proceedings
No abstract provided.
A Research Note On Gender And Taboo Advertisements: The Case Of Spirit Airlines, Blaise P. Waguespack
A Research Note On Gender And Taboo Advertisements: The Case Of Spirit Airlines, Blaise P. Waguespack
Atlantic Marketing Association Proceedings
No abstract provided.
Beauty As Art: Somaesthetic Consumption As Alternative To Docility, Talia Welsh
Beauty As Art: Somaesthetic Consumption As Alternative To Docility, Talia Welsh
Atlantic Marketing Association Proceedings
No abstract provided.
The Moderating Effect Of Attitude Toward Violence In A Video Game Setting: Initial Explorations., Stef Nicovich, Pamila Dembla
The Moderating Effect Of Attitude Toward Violence In A Video Game Setting: Initial Explorations., Stef Nicovich, Pamila Dembla
Atlantic Marketing Association Proceedings
No abstract provided.
An Exploratory Study Investigating The Effect Of The Nfl Player Anthem Protest On College Student Nfl Viewership, George W. Stone Dr.
An Exploratory Study Investigating The Effect Of The Nfl Player Anthem Protest On College Student Nfl Viewership, George W. Stone Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Controversial And Global Issues Fantasy Sports' Outcomes, Amber A. Smith-Ditizio, Alan D. Smith, Walter Kendall
Controversial And Global Issues Fantasy Sports' Outcomes, Amber A. Smith-Ditizio, Alan D. Smith, Walter Kendall
Atlantic Marketing Association Proceedings
No abstract provided.
Native Advertising On Facebook And Twitter: A Content Analysis Of Sponsored Messages In User News Feeds, Cynthia B. Hanson
Native Advertising On Facebook And Twitter: A Content Analysis Of Sponsored Messages In User News Feeds, Cynthia B. Hanson
Atlantic Marketing Association Proceedings
No abstract provided.
Gauging The Impact Of E-Coupons On B2c Retail Markets, Alan D. Smith, James Shock
Gauging The Impact Of E-Coupons On B2c Retail Markets, Alan D. Smith, James Shock
Atlantic Marketing Association Proceedings
No abstract provided.
Are Women’S Sales Skills Better Than Men’S?, Scott A. Inks, Aberdeen Leila Borders, Deborah Lester, Terry W. Loe
Are Women’S Sales Skills Better Than Men’S?, Scott A. Inks, Aberdeen Leila Borders, Deborah Lester, Terry W. Loe
Atlantic Marketing Association Proceedings
No abstract provided.
An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows
An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows
Atlantic Marketing Association Proceedings
No abstract provided.
Defining Sustainability On Campus: A Network Analysis Of Competing Student Conceptions, Matt Hettche, Dae-Hee Kim, Lisa Spiller
Defining Sustainability On Campus: A Network Analysis Of Competing Student Conceptions, Matt Hettche, Dae-Hee Kim, Lisa Spiller
Atlantic Marketing Association Proceedings
No abstract provided.
Review Of Career Education For Women Entrepreneurs In Nigeria, Elizabeth Ojo, Ismet Anitsal, Melek Meral Anitsal
Review Of Career Education For Women Entrepreneurs In Nigeria, Elizabeth Ojo, Ismet Anitsal, Melek Meral Anitsal
Atlantic Marketing Association Proceedings
No abstract provided.
Veterinarians To Veterans United, Inc.: A Marketing Case, Yvette Lynne Bonaparte, Sharon D. White
Veterinarians To Veterans United, Inc.: A Marketing Case, Yvette Lynne Bonaparte, Sharon D. White
Atlantic Marketing Association Proceedings
No abstract provided.
Using Social Media To Improve Student Engagement And Learning, Tommy Hsu
Using Social Media To Improve Student Engagement And Learning, Tommy Hsu
Atlantic Marketing Association Proceedings
No abstract provided.
Key Drivers Of Impulse Purchase Online: An Exploration In An Emerging Market, Avinash Mulky, Arimit Sarkar, Shreya Mukherjee
Key Drivers Of Impulse Purchase Online: An Exploration In An Emerging Market, Avinash Mulky, Arimit Sarkar, Shreya Mukherjee
Atlantic Marketing Association Proceedings
No abstract provided.
Can Algorithms Reduce Unconscious Bias In The It Hiring Process?, Lynette Kvasny Yarger, Fay Cobb Payton
Can Algorithms Reduce Unconscious Bias In The It Hiring Process?, Lynette Kvasny Yarger, Fay Cobb Payton
Atlantic Marketing Association Proceedings
No abstract provided.
Cultural Competence: The Missing Piece Of Relationship Marketing, Mario Norman
Cultural Competence: The Missing Piece Of Relationship Marketing, Mario Norman
Atlantic Marketing Association Proceedings
No abstract provided.