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Do We Always Hope To Become “Better” When We Experience Envy? Effects Of Incidental Envy And Social Context On Self-Improvement Behavior, Y. Jin Youn, Kiwan Park
Do We Always Hope To Become “Better” When We Experience Envy? Effects Of Incidental Envy And Social Context On Self-Improvement Behavior, Y. Jin Youn, Kiwan Park
Asia Marketing Journal
Incidental envy is known to motivate self-improvement behavior. This phenomenon occurs in part because feelings of inferiority guide subsequent behavior in a way to self-improve, after experiencing envy. However, no research has yet examined whether this tendency may be affected by social context: private versus public. Although extant literature suggests that envy generally leads to self-improvement, we demonstrate that this effect may be mitigated under public social contexts. Across two studies, we find that although incidental envy generally increases self-improvement behavior (e.g., effort exertion and charitable giving) in private social contexts, this tendency is attenuated under public social contexts. We …
The Effect Of Emotional Certainty On Attitudes In Advertising, Sang Yong Bok, Dong Won Min
The Effect Of Emotional Certainty On Attitudes In Advertising, Sang Yong Bok, Dong Won Min
Asia Marketing Journal
It is a well-established theory that emotion is influential in cognitive processing. Extensive prior research on emotion has shown that emotional factors, such as affect, mood, and feeling, play as in-formation indicating whether he or she has enough knowledge. Most of their findings focused on the effect of emotional valence (i.g., one`s subjective positivity or negativity related with the emotion). Recently, several studies on emotion suggest that there is another dimension of emotion, which affects the type of cognitive processing. The studies argue that emotional certainty facilitates heuristic proc-essing, whereas emotional uncertainty promotes systematic processing. Based on the findings, current …
독특성 추구성향과 호기심이 아트 콜라보레이션 제품에 대한 소비자의 감정에 미치는 영향, Seon Hee Ju, Dong Mo Koo
독특성 추구성향과 호기심이 아트 콜라보레이션 제품에 대한 소비자의 감정에 미치는 영향, Seon Hee Ju, Dong Mo Koo
Asia Marketing Journal
Companies recently introduce art collaborated products incorporating culture into a product. Art collaborated products include incorporating famous movies and/or design of an artist into a newly launched product. The introduction of art collaborated products are gradually increasing. However, research for this trend is relatively scarce. Although research concerning design has discussed a number of different factors as playing a role in influencing responses to design including culture, fashion, innate preferences, etc.), only limited attention has been paid to the processes by which consumers generate responses to product designs. * Ph. D. Student, School of Management, Kyungpook National University ** Professor, …