Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Entire DC Network
Sherbet House: Designing Iranian Culture For The United States, Atena Masoudi
Sherbet House: Designing Iranian Culture For The United States, Atena Masoudi
Art and Design Theses
The relationship between Iran and the United States (both culturally and politically) is at a very low level because of decades of diplomatic (and at times military) conflicts. As a result, the American public is not familiar with Iranian culture. This paper describes a marketing campaign designed to develop cultural understanding between the two countries through the promotion of popular Iranian beverages. I chose Iranian beverages due to my observation that there is no market for them in the United States and my belief that a widespread and targeted campaign has the potential of becoming a successful product. The marketing …