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Building Non-Profit Communities Online: A Case Study Of A Hospital Facebook Page, Mary Parker
Building Non-Profit Communities Online: A Case Study Of A Hospital Facebook Page, Mary Parker
All Theses
Businesses and organizations are increasingly using online communities to extend brand loyalty from the real world to the virtual world of consumers and other key stakeholders. However, the return on investment for launching an online community can only be realized when appropriate audiences are attracted and interact. This two-phase research study explores a recently launched online community representing a rural hospital in South Carolina. This thesis includes a literature review, in-depth description of the methodology I used, results of a survey and textual analysis of a Facebook page, and a discussion of best practices and future suggestions. I hope that …
Composing @Play, Jonathan Lashley
Composing @Play, Jonathan Lashley
All Theses
Modern college students traverse the boundaries of traditional literacy daily. Maturing alongside Web 2.0 and multimodal social networking, these young people tweet, blog, email, film, photograph, illustrate, hyperlink, and compose their lives regardless of formal instruction. Therefore rhetorically analyzing a student's recreational play with image, video, audio, and oral mediums often proves helpful for writing instructors who wish to better mentor and engage the communicative capacities of those born in the late 20th century and after. Yet few educators have actively pursued this line of inquiry over the last couple of decades. Many continue to favor traditional pairing of academic …
Rhetorical Problems And Cinematic Solutions: The Visual Arguments Of The 'Obama Infomercial', Bryan Ricke
Rhetorical Problems And Cinematic Solutions: The Visual Arguments Of The 'Obama Infomercial', Bryan Ricke
All Theses
Most Americans remember the outcome of the presidential election on November 2nd, 2008, and the intense media coverage of the entire campaign. Just three nights before Election Day, the Barack Obama campaign purchased primetime air slots on seven major broadcast and cable stations across the country to air a 30-minute 'infomercial' entitled
American Stories: American Solutions. This thesis looks at this television program with a specific focus not on the verbal message of American Stories: American Solutions, but on how this message is framed through cinematography. The thesis first explores research in the fields of rhetoric, film, politics, and race, …
Making Rhetorical Scents: An Olfactory Grammar Of Motives Based On Kenneth Burke's Pentad, Janet Miller
Making Rhetorical Scents: An Olfactory Grammar Of Motives Based On Kenneth Burke's Pentad, Janet Miller
All Theses
Scent is inherently persuasive, but the language of scent is largely missing from rhetoric's vocabulary. This is because language cannot express the 'truth' of an odor. Identification of odor as substance is dependent on consubstantiality between the author and reader. We instead describe smells using metaphorical language, or by invoking episodic memories and emotional reactions. In this way, scent is dramatistic. In order to consider the possibility of a grammar of scent beyond metaphor, the author develops an olfactory pentad (Sniff, Context, Emanation, Odor Object, and Response) by applying the framework of Kenneth Burke's dramatistic pentad. In this way, scent …
Deus Ex Machinima: A Rhetorical Analysis Of User-Generated Machinima, Sean Callot
Deus Ex Machinima: A Rhetorical Analysis Of User-Generated Machinima, Sean Callot
All Theses
Beginning with corporate demonstrations and continuously evolving into today, machinima has become a major expressive art form for the gamer generation. Machinima is the user-centered production of video presentations using pre-rendered animated content, as generated from video games. The term 'machinima' is a combination of 'machine' (from which the video content is derived) and 'cinema' (the ultimate end product). According to Paul Marino and other members of the machinima community, Hugh Hancock, the creator of Machinima.com, first coined the term in 2000. Video productions of this kind have been used in various capacities for the past several years, including instruction …
Visual Argument Reconsidered: 'Objective' Theory And A Classical Rhetorical Approach, Daniel Richards
Visual Argument Reconsidered: 'Objective' Theory And A Classical Rhetorical Approach, Daniel Richards
All Theses
Visual argument is a relatively new discipline within the field of visual rhetorics. Consequently, visual rhetoricians have presented new theories of visual argumentation without fully considering the possibilities of existing textual methodologies as explanatory tools—especially classical rhetorical devices. This thesis presents a methodology for examining and creating visual arguments based on the concepts of topoi and figures of speech. I contend that these classical rhetorical devises embody an “objective” understanding of visual communication that shows one way of bridging the empiricism/rationalism debate in epistemology. By demonstrating that knowledge comes from the necessary interplay of perception and conception, I attempt to …