Digital Commons Network^™

Exploring The Characteristics And Behaviors Of Nurses Who Have Attained Microcelebrity Status On Instagram: Content Analysis, Hanna Kerr, Richard Booth, Kimberley Jackson

Paediatrics Publications

Background: Instagram is a social media platform that enables users to share images and videos worldwide. Some nurses have used Instagram to document their experiences as a nurse and have subsequently gained microcelebrity status-that is, a user who purposefully seeks to amass a substantive Web-based following and has become recognized as a niche area of interest. Objective: This study aimed to identify the characteristics and behaviors of microcelebrity nurses who act as influencers on Instagram and use their nursing profile to gain attention and presence on the Web. Methods: A qualitative, exploratory, nonparticipatory content analysis of media and text generated …