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Looking Inward: Higher Education Public Relations And Internal Communication, Kelly A. Campbell Dec 2018

Looking Inward: Higher Education Public Relations And Internal Communication, Kelly A. Campbell

Dissertations

There has been a decline in public good will toward institutions of higher education for nearly four decades. Resultantly, the public, media, and politicians call for greater transparency. It would be beneficial for institutions of higher education to utilize strategic means to communicate their stories, successes and brand directly to various publics. A critical, albeit often an overlooked public, are the employees of the university. They can serve as ambassadors for the university interacting with outside publics. In this capacity, not only do employees need to know information about their organization to function well at their positions, they also need ...


Apology Not Accepted: The Impact Of Executive Rhetoric, Communication Strategies, Media Coverage And Time On Crisis Management And Public Perception During Major Oil Spills, Todd D. Harcek Apr 2018

Apology Not Accepted: The Impact Of Executive Rhetoric, Communication Strategies, Media Coverage And Time On Crisis Management And Public Perception During Major Oil Spills, Todd D. Harcek

Dissertations

This research builds upon the scholarship in crisis communication strategies and apologia employed by companies during a crisis. Within the expansive domain of crisis management, this work evaluates the media coverage and crisis communication strategies during three major oil spills: the Exxon Valdez, the American Trader, and the BP Gulf oil spill. The purpose of this study is to provide practitioners, researchers and others additional insight into the impact of media coverage on prior, current and future crises and how this coverage, coupled with the communication strategies of companies during a crisis, can influence public awareness or perception. Furthermore, this ...