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Western Michigan University

Theses/Dissertations

2018

Evaluation

Educational Assessment, Evaluation, and Research

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Apology Not Accepted: The Impact Of Executive Rhetoric, Communication Strategies, Media Coverage And Time On Crisis Management And Public Perception During Major Oil Spills, Todd D. Harcek Apr 2018

Apology Not Accepted: The Impact Of Executive Rhetoric, Communication Strategies, Media Coverage And Time On Crisis Management And Public Perception During Major Oil Spills, Todd D. Harcek

Dissertations

This research builds upon the scholarship in crisis communication strategies and apologia employed by companies during a crisis. Within the expansive domain of crisis management, this work evaluates the media coverage and crisis communication strategies during three major oil spills: the Exxon Valdez, the American Trader, and the BP Gulf oil spill. The purpose of this study is to provide practitioners, researchers and others additional insight into the impact of media coverage on prior, current and future crises and how this coverage, coupled with the communication strategies of companies during a crisis, can influence public awareness or perception. Furthermore, this ...