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Becoming Your Brand, Blake Kuzma Dec 2018

Becoming Your Brand, Blake Kuzma

Honors Theses

As many young professionals now, starting a career is a very important and scary time. We are taught more and more how important it is that you present yourself in a way that is marketable to employers not only in person, but online as well. As a survey done by Jobvite in 2015, “75% of HR departments are required to search job applicants online” and also that “75% of HR professionals have rejected candidates based on information they have found online.” (Jobvite, 2015).

But beyond the advice we receive from our parents and mentors, there is very little that is ...


Looking Inward: Higher Education Public Relations And Internal Communication, Kelly A. Campbell Dec 2018

Looking Inward: Higher Education Public Relations And Internal Communication, Kelly A. Campbell

Dissertations

There has been a decline in public good will toward institutions of higher education for nearly four decades. Resultantly, the public, media, and politicians call for greater transparency. It would be beneficial for institutions of higher education to utilize strategic means to communicate their stories, successes and brand directly to various publics. A critical, albeit often an overlooked public, are the employees of the university. They can serve as ambassadors for the university interacting with outside publics. In this capacity, not only do employees need to know information about their organization to function well at their positions, they also need ...


Facebook Intensity Use Related To Gender Identity And Self-Esteem Among Female College Students, Li Zhang Aug 2018

Facebook Intensity Use Related To Gender Identity And Self-Esteem Among Female College Students, Li Zhang

Master's Theses

As a popular social media platform, Facebook has already become a vital part of college students’ social lives. The purpose of this study is to explore the relationships among Facebook use, gender identity and the level of self-esteem among young female college students (from age 18 to 23). Previous studies have argued that Facebook has the ability to enhance or reshape gender identity by providing control over online self-presentation. In addition, by using Facebook intensively and frequently, users gain popularity (a larger network of Facebook friends), which also increases users’ self-esteem and the feeling of being connected with others. In ...


Intercultural Communication In The U.S. And Japan, Annelise Wilp Apr 2018

Intercultural Communication In The U.S. And Japan, Annelise Wilp

Honors Theses

The purpose of this study was to compare two groups: Japanese students studying or who have studied at American universities, and Americans who are studying or have studied at Japanese universities. The inclusionary criteria were American students who had studied at a Japanese university and Japanese students who had studied at an American university. Exclusionary criteria were those who did not meet the criteria above. Prospective participants were invited to participate through Facebook and email. Interviews were conducted either faceto- face at the Bernhard Center at Western Michigan University, or by telephone. Prospective participants were informed of the purpose of ...


Ministry With Community: Analysis Of Public Relations Issues And Proposed Solutions, Sarah Piper Apr 2018

Ministry With Community: Analysis Of Public Relations Issues And Proposed Solutions, Sarah Piper

Honors Theses

Although Millennials are not yet in their primacy as nonprofit donors, forward-thinking nonprofits are changing how they conduct business to better engage millennials in anticipation of their future rise to primacy. Accommodating the desires and expectations unique to the members of this generation is challenging for many organizations because effectively engaging with millennials requires a shift in organizational communication and engagement practices. This project seeks to build a body of relevant knowledge that can be used by Ministry with Community, a local nonprofit organization, to evolve its current engagement and communication practices to better appeal to local millennials. To build ...


The Role Of Social Media In Small Museums In Michigan, Kaitlin Mcgrath Apr 2018

The Role Of Social Media In Small Museums In Michigan, Kaitlin Mcgrath

Honors Theses

Social media is now firmly ingrained in the daily life of many people. In order for museums to remain relevant in society, institutions like museums need to learn how to integrate this new technology into their practices. Small museums especially may have the most to gain from utilizing this technology in their institutions. These museums usually do not have access to as many resources as their larger counterparts. The challenge for museums is knowing how to use social media effectively. The purpose of this paper is to examine the role of social media in museums with a focus on small ...


Confidential Publics: Digital Reconciliation And Queer Muslim Identities, Mariam Mustafa Apr 2018

Confidential Publics: Digital Reconciliation And Queer Muslim Identities, Mariam Mustafa

Master's Theses

In this paper, I trouble constructions of community through exploring temporal spatial configurations of support for queer-identified Muslims living in America. I assert that when community is not something one can physically access, use of the internet to create temporary spaces of community is critical in assessing identity reconciliation between intersectional conflicting identity. As it relates to queer Muslims, where there is a distinct lack of public community, the level of crisis some individuals face is explored through their use of online vehicles to establish social support systems that would otherwise not be available. My paper provides a framework in ...