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Overcoming Data Breaches And Human Factors In Minimizing Threats To Cyber-Security Ecosystems, Manouan Pierre-Marius Ayereby
Overcoming Data Breaches And Human Factors In Minimizing Threats To Cyber-Security Ecosystems, Manouan Pierre-Marius Ayereby
Walden Dissertations and Doctoral Studies
This mixed-methods study focused on the internal human factors responsible for data breaches that could cause adverse impacts on organizations. Based on the Swiss cheese theory, the study was designed to examine preventative measures that managers could implement to minimize potential data breaches resulting from internal employees' behaviors. The purpose of this study was to provide insight to managers about developing strategies that could prevent data breaches from cyber-threats by focusing on the specific internal human factors responsible for data breaches, the root causes, and the preventive measures that could minimize threats from internal employees. Data were collected from 10 …
Portfolio Construction: The Efficient Diversification Of Marketing Investments, Michael P. Haydock
Portfolio Construction: The Efficient Diversification Of Marketing Investments, Michael P. Haydock
Walden Dissertations and Doctoral Studies
Efforts in the marketing sciences can be distinguished between the analysis of individual customers and the examination of portfolios of customers, giving scarce theoretical guidance concerning the strategic allocation of promotional investments. Yet, strategic asset allocation is considered in financial economics theory to be the most important set of investment decisions. The problem addressed in this study was the application of strategic asset allocation theory from financial economics to marketing science with the aim of improving the financial results of investment in direct marketing promotions. This research investigated the components of efficient marketing portfolio construction which include multiattribute numerical optimization, …