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Development, Implementation And Evaluation Of An Alcohol Media Literacy Program For Australian Children, Chloe Sarah Gordon
Development, Implementation And Evaluation Of An Alcohol Media Literacy Program For Australian Children, Chloe Sarah Gordon
University of Wollongong Thesis Collection 1954-2016
Australian children are exposed and receptive to an abundence of multimedia advertising for alcohol. Exposure occurs through numerous advertising avenues during sport games and on YouTube, billboards and merchandise. This high level of exposure is concerning given that children’s attitudes towards drinking, intentions to drink and drinking behaviours are impacted by alcohol advertising. Considering the significant harms caused by underage drinking including, impaired memory and brain functioning, injuries, risky sexual behaviour and self harm, children’s exposure and receptivity to alcohol advertising is an important matter to address. One approach to dealing with this issue is alcohol media literacy (AML) education. …