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Sustained Impact Of Unhealthy Food Advertising On Children’S Dietary Intake, Jennifer Anne Norman

University of Wollongong Thesis Collection 2017+

Background A growing body of evidence indicates that unhealthy food marketing exposure affects children’s food attitudes, preferences and consumption, most likely through a logical, cumulative sequence of cognitive and behavioural responses. An important reason impeding policy change to restrict food marketing to children is the lack of evidence showing a direct link between food marketing and children’s energy intake and the sustained effect of exposures on children’s body weight. In experimental studies, children’s food intake is the most relevant outcome measure to investigate this direct link.

Brief exposure to food advertising on television (TV) or online advergames (branded games) has …