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Travel Distance Judgment: An Environmental Distance Information Cognitive Processing Perspective, Mengxiang Li, Chuan-Hoo Tan, Kwok-Kee Wei
Travel Distance Judgment: An Environmental Distance Information Cognitive Processing Perspective, Mengxiang Li, Chuan-Hoo Tan, Kwok-Kee Wei
Faculty of Engineering and Information Sciences - Papers: Part A
A consumer makes travel distance judgment to determine the place to visit. Stores that gain favorable travel distance judgment could gain access to a large volume of customer base. Travel distance judgment is often made with the aid of technologies, such as the mobile location-based service (LBS). In the present research-in-progress, we build on the human's environmental distance information cognitive processing model to propose how the travel distance information and visual geospatial information jointly influence a consumer's travel distance judgment. We posit that the combination of direct-distance travel information and destination visual reachable geospatial information (2D-map) could result in favorable …
Are You Smart Enough For Your Smart Phone? A Cognitive Load Comparison, Fayez Alshehri, Mark Freeman, Alison E. Freeman
Are You Smart Enough For Your Smart Phone? A Cognitive Load Comparison, Fayez Alshehri, Mark Freeman, Alison E. Freeman
Faculty of Engineering and Information Sciences - Papers: Part A
The popularity of mobile devices, and particularly smart phones, has been driven by rapid developments in their power, capabilities and features. However, these developments create new and additional demands on users. Increased attention and more complex thought patterns are required to interact with such technology. Testing three popular smart phones, this research applies the principles of Cognitive Load Theory to evaluate the impact of varied operating systems and interaction modes on users' cognitive load. NASA Task Load Index was used to measure participants' perceptions of the cognitive load imposed by interaction with these mobile devices. While different operating systems were …