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Content Analysis Of Disease Awareness Advertisements In Popular Australian Women's Magazines, Danika V. Hall, Sandra C. Jones, Donald C. Iverson Jan 2009

Content Analysis Of Disease Awareness Advertisements In Popular Australian Women's Magazines, Danika V. Hall, Sandra C. Jones, Donald C. Iverson

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: To examine the nature of disease awareness advertising (DAA). Design: Therapeutic advertisements in six popular Australian women’s magazines were monitored between April 2006 and March 2007. A subset of advertisements was included in the study based on criteria derived from a definition of DAA. Unique advertisements were analysed by four independent coders. Main outcome measures: Types of advertisements and their sponsors, the types of disease information present, and the persuasive techniques utilised. Results: Of 711 advertisements identified, 60 met the inclusion criteria for DAA, and 30 of these were unique. Over one-third of the advertisements were classified as “unbranded …


Disease Awareness Advertisements In Australian Magazines: An Analysis Of Content And Compliance, Danika Hall, Sandra C. Jones, Donald C. Iverson Jan 2009

Disease Awareness Advertisements In Australian Magazines: An Analysis Of Content And Compliance, Danika Hall, Sandra C. Jones, Donald C. Iverson

Faculty of Health and Behavioural Sciences - Papers (Archive)

In Australia, Direct to Consumer Advertising (DTCA) of prescription medicine is prohibited; however pharmaceutical companies can communicate directly with consumers via Disease Awareness Advertising (DAA). DAA can contain information about a disease including treatment information, but cannot mention the name of a particular product or brand. DAA is currently regulated by the industry body Medicines Australia (MA). In the current study, content analysis methodology was used to determine the extent and nature of DAA in popular Australian women’s magazines which were monitored for 12 months. Findings relating to the use of visual appeals in the imagery and rational appeals in …


Can Social Cognitive Theory Constructs Explain Socio-Economic Variations In Adolescent Eating Behaviours? A Mediation Analysis, Kylie Ball, D Crawford, Francis A. Worsley, Gayle Savige, N Andrianopoulos, A. Macfarlane Jan 2009

Can Social Cognitive Theory Constructs Explain Socio-Economic Variations In Adolescent Eating Behaviours? A Mediation Analysis, Kylie Ball, D Crawford, Francis A. Worsley, Gayle Savige, N Andrianopoulos, A. Macfarlane

Faculty of Health and Behavioural Sciences - Papers (Archive)

Adolescents of low socio-economic position (SEP) are less likely than those of higher SEP to consume diets in line with current dietary recommendations. The reasons for these SEP variations remain poorly understood. We investigated the mechanisms underlying socioeconomic variations in adolescents eating behaviours using a theoretically derived explanatory model. Data were obtained from a community- based sample of 2529 adolescents aged 12 to15 years, from 37 secondary schools in Victoria, Australia. Adolescents completed a webbased survey assessing their eating behaviours, self-efficacy for healthy eating, perceived importance of nutrition and health, social modelling and support and the availability of foods in …


Nmr Analysis Of The Dynamic Exchange Of The Ns2b Cofactor Between Open And Closed Conformations Of The West Nile Virus Ns2b-Ns3 Protease, X Su, Kiyoshi Ozawa, R Qi, S G. Vasudevan, S P. Lim, G Otting Jan 2009

Nmr Analysis Of The Dynamic Exchange Of The Ns2b Cofactor Between Open And Closed Conformations Of The West Nile Virus Ns2b-Ns3 Protease, X Su, Kiyoshi Ozawa, R Qi, S G. Vasudevan, S P. Lim, G Otting

Faculty of Science - Papers (Archive)

Background: The two-component NS2B-NS3 proteases of West Nile and dengue viruses are essential for viral replication and established targets for drug development. In all crystal structures of the proteases to date, the NS2B cofactor is located far from the substrate binding site (open conformation) in the absence of inhibitor and lining the substrate binding site (closed conformation) in the presence of an inhibitor. Methods: In this work, nuclear magnetic resonance (NMR) spectroscopy of isotope and spin-labeled samples of the West Nile virus protease was used to investigate the occurrence of equilibria between open and closed conformations in solution. Findings: In …


Development And Application Of A System For The Analysis Of Atmospheric, Water And Sediment Nitrogen And Carbon, Ann Stavert, Stephen R. Wilson, Dianne F. Jolley Jan 2009

Development And Application Of A System For The Analysis Of Atmospheric, Water And Sediment Nitrogen And Carbon, Ann Stavert, Stephen R. Wilson, Dianne F. Jolley

Faculty of Science - Papers (Archive)

Eutrophication and climate change, key environmental concerns, are both linked to the carbon and nitrogen cycles hence the improved understanding of these cycles is essential. Currently, there is no system that simultaneously measures the fluxes of the three key gas phase products of nitrogen and carbon cycling (CO2, CH4 and N2O) in submerged ecosystems with hourly time resolution. A “Lake-in-a-box” (mesocosm) was developed in the laboratory which allowed the monitoring of key components of the carbon and nitrogen cycles within the air, water and sediments. The approach is automated, simple and time efficient and novel in its ability to examine …


Cardiac Electrophysiology During Progressive And Controlled Dehydration: Inferences From Ecg Analysis During Steady-State Exercise And Recovery, Gregory E. Peoples, M. Brown, Anne M.J Van Den Heuvel, Pete Kerry, Nigel A.S. Taylor Jan 2009

Cardiac Electrophysiology During Progressive And Controlled Dehydration: Inferences From Ecg Analysis During Steady-State Exercise And Recovery, Gregory E. Peoples, M. Brown, Anne M.J Van Den Heuvel, Pete Kerry, Nigel A.S. Taylor

Faculty of Health and Behavioural Sciences - Papers (Archive)

When fluid intake is insufficient to match sweat losses, dehydration develops. It is well established that dehydration impacts unfavourably upon cardiovascular function, including cardiac output and peripheral blood flow (Gonzalez-Alonso et al., 1998). However, the limitations of cardiac electrophysiology in the dehydrated state are not known. In light of possible electrolyte imbalances, particularly when water deficit moves towards 7% of total body mass, it is worth considering the possibility of adverse conduction changes, as reflected within the electrocardiogram (ECG), may accompany electrolyte loss. In addition, the ECG can also be employed to investigate other cardiac limitations, such as myocardial ischaemia. …