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Role Of Group A Streptococcus Htra In The Maturation Of Speb Protease, J. N. Cole, J. A. Aquilina, P. G. Hains, A. Henningham, K. S. Sriprakash, M. G. Caparon, V. Nizet, M. Kotb, S. J. Cordwell, S. P. Djordjevic, Mark J. Walker
Role Of Group A Streptococcus Htra In The Maturation Of Speb Protease, J. N. Cole, J. A. Aquilina, P. G. Hains, A. Henningham, K. S. Sriprakash, M. G. Caparon, V. Nizet, M. Kotb, S. J. Cordwell, S. P. Djordjevic, Mark J. Walker
Faculty of Science - Papers (Archive)
The serine protease HtrA (DegP) of the human pathogen Streptococcus pyogenes (group A Streptococcus; GAS) is localized to the ExPortal secretory microdomain and is reportedly essential for the maturation of cysteine protease SpeB. Here we utilize HSC5 (M5 serotype) and the in-frame isogenic mutant HSC5ΔhtrA to determine whether HtrA contributes to the maturation of other GAS virulence determinants. Mutanolysin cell wall extracts and secreted proteins were arrayed by 2-DE and identified by MALDI-TOF PMF analysis. HSC5ΔhtrA had elevated levels of cell wall-associated M protein, whilst the supernatant had higher concentrations of M protein fragments and a reduced amount of mature …
Changing Cultures Of Water In Eastern Australian Backyard Gardens, Lesley M. Head, Pat Muir
Changing Cultures Of Water In Eastern Australian Backyard Gardens, Lesley M. Head, Pat Muir
Faculty of Science - Papers (Archive)
Research into diverse cultural understandings of water provides important contributions to the pressing global issue of sustainable supply, particularly when combined with analysis of relationships between everyday household practice and larger sociotechnical networks of storage and distribution. Here we analyse semi-structured interviews with 298 people about their 241 backyards in the Australian east coast cities of Sydney and Wollongong, undertaken during the 2002-03 drought. Water emerged as an important issue in both consciousness and practice. In contrast to a number of other environmental issues which stimulate more polarised responses, a commitment to reducing water consumption was shared across the study …
Site-Directed Mutations In The C-Terminal Extension Of Human Αb-Crystallin Affect Chaperone Function And Block Amyloid Fibril Formation, T. M. Treweek, Heath Ecroyd, D. M. Williams, S. Meehan, J. A. Carver, M. J. Walker
Site-Directed Mutations In The C-Terminal Extension Of Human Αb-Crystallin Affect Chaperone Function And Block Amyloid Fibril Formation, T. M. Treweek, Heath Ecroyd, D. M. Williams, S. Meehan, J. A. Carver, M. J. Walker
Faculty of Health and Behavioural Sciences - Papers (Archive)
Alzheimer’s, Parkinson’s and Creutzfeldt-Jakob disease are associated with inappropriate protein deposition and ordered amyloid fibril assembly. Molecular chaperones, including αBcrystallin, play a role in the prevention of protein deposition. A series of site-directed mutants of the human molecular chaperone, αB-crystallin, were constructed which focused on the flexible C-terminal extension of the protein. We investigated the structural role of this region as well as its role in the chaperone function of αB-crystallin under different types of protein aggregation, i.e. disordered amorphous aggregation and ordered amyloid fibril assembly. It was found that mutation of lysine and glutamic acid residues in the C-terminal …
Increased Probiotic Yogurt Or Resistant Starch Intake Does Not Affect Isoflavone Bioavailability In Subjects Consuming A High Soy Diet, Theresa A. Larkin, William E. Price, Lee B. Astheimer
Increased Probiotic Yogurt Or Resistant Starch Intake Does Not Affect Isoflavone Bioavailability In Subjects Consuming A High Soy Diet, Theresa A. Larkin, William E. Price, Lee B. Astheimer
Faculty of Science - Papers (Archive)
Objective: Probiotics and prebiotics that affect gut microflora balance and its associated enzymeactivity may contribute to interindividual variation in isoflavone absorption after soy intake, possiblyenhancing isoflavone bioavailability. This study examined the effects of the consumption ofbioactive yogurt (a probiotic) or resistant starch (a known prebiotic) in combination with high soyintake on soy isoflavone bioavailability.Methods: Using a crossover design, chronic soy consumption was compared with soy plusprobiotic yogurt or resistant starch in older male and postmenopausal females (n 31). Isoflavonebioavailability was assessed at the beginning and end of each 5-wk dietary period by samplingplasma and urine after a standardized soy meal.Results: …
Investigation Of The Gas Phase Reactivity Of The 1-Adamantyl Radical Using A Distonic Radical Anion Approach, D. G. Harman, Stephen J. Blanksby
Investigation Of The Gas Phase Reactivity Of The 1-Adamantyl Radical Using A Distonic Radical Anion Approach, D. G. Harman, Stephen J. Blanksby
Faculty of Science - Papers (Archive)
The gas phase reactions of the bridgehead 3-carboxylato-1-adamantyl radical anion were observed with a series of neutral reagents using a modified electrospray ionisation linear ion trap mass spectrometer. This distonic radical anion was observed to undergo processes suggestive of radical reactivity including radical-radical combination reactions, substitution reactions and addition to carbon-carbon double bonds. The rate constants for reactions of the 3-carboxylato-1-adamantyl radical anion with the following reagents were measured (in units 10 12 cm3 molecule 1 s 1): 18O2 (85±4), NO (38.4±0.4), I2 (50±50), Br2 (8±2), CH3SSCH3 (12±2), styrene (1.20±0.03), CHCl3 (H abstraction 0.41±0.06, Cl abstraction 0.65±0.1), CDCl3 (D abstraction …
Nutritional Composition Of Red Meat, P. G. Williams
Nutritional Composition Of Red Meat, P. G. Williams
Faculty of Health and Behavioural Sciences - Papers (Archive)
Lean red meats are: • An excellent source of high biological value protein, vitamin B12, niacin, vitamin B6, iron, zinc and phosphorus • A source of long-chain omega-3 polyunsaturated fats, riboflavin, pantothenic acid, selenium and possibly also vitamin D • Mostly low in fat and sodium • Sources of a range of endogenous antioxidants and other bioactive substances including taurine, carnitine, carnosine, ubiquinone, glutathione and creatine.
Reconnaissance Of Historic (Post-Ad 1000) High-Energy Deposits Along The Atlantic Coasts Of Southwest Britain, Ireland And Brittany, France, S. K. Haslett, Edward A. Bryant
Reconnaissance Of Historic (Post-Ad 1000) High-Energy Deposits Along The Atlantic Coasts Of Southwest Britain, Ireland And Brittany, France, S. K. Haslett, Edward A. Bryant
Faculty of Science - Papers (Archive)
Sand and gravel deposits from the Atlantic coasts of southwest Britain, Brittany and western Ireland are identified as potential indicators of historic (post-AD 1000) ocean-sourced high-energy events, such as storm surges and tsunami. This is an important historic period as it includes the climatic perturbations of the Medieval Warm Period and the Little Ice Age, and also seismogenic events, such as the Lisbon tsunami of 1755. Ten new sites are identified from various coastal settings and dated using eight new radiocarbon dates alongside previously published data. Generally, sites do not appear to record multiple high-energy events, suggesting that either only …
Adaptation To High Temperatures Through Macromolecular Dynamics By Neutron Scattering, M. Tehei, G. Zaccai
Adaptation To High Temperatures Through Macromolecular Dynamics By Neutron Scattering, M. Tehei, G. Zaccai
Faculty of Science - Papers (Archive)
Work on the relationship between hyperthermophile protein dynamics, stability and activity is reviewed. Neutron spectroscopy has been applied to measure and compare the macromolecular dynamics of various hyperthermophilic and mesophilic proteins, under different conditions. First, molecular dynamics have been analyzed for the hyperthermophile malate dehydrogenase from Methanococcus jannaschii and a mesophilic homologue, the lactate dehydrogenase from Oryctolagus cunniculus (rabbit) muscle. The neutron scattering approach has provided independent measurements of the global flexibility and structural resilience of each protein, and it has been demonstrated that macromolecular dynamics represents one of the molecular mechanisms of thermoadaptation. The resilience was found to be …
Composition Of Australian Red Meat 2002. 3. Nutrient Profile, P. G. Williams, V. Droulez, G. Levy, T. Stobaus
Composition Of Australian Red Meat 2002. 3. Nutrient Profile, P. G. Williams, V. Droulez, G. Levy, T. Stobaus
Faculty of Health and Behavioural Sciences - Papers (Archive)
Two 500g retail samples of thirteen beef, eleven lamb, four veal and two mutton cuts were purchased from 10 retail outlets (butchers and supermarkets) in different socio-economic areas of Sydney and Melbourne in 2002. One sample of each was cooked using standard low fat methods, and the lean and separable fat components of each raw and cooked sample were analysed by the National Measurement Institute in Melbourne for macronutrients, cholesterol, vitamins A, B1, B2, B3, B6, and beta-carotene as well as sodium, potassium, calcium, iron, zinc, magnesium, manganese, and phosphorus. This study also provides the first analyses of the vitamins …
New Understanding Of The Group A Streptococcus Pathogenesis Cycle, A. H. Tart, Mark J. Walker, J. M. Musser
New Understanding Of The Group A Streptococcus Pathogenesis Cycle, A. H. Tart, Mark J. Walker, J. M. Musser
Faculty of Science - Papers (Archive)
Group A Streptococcus (GAS) has long been recognized as a human pathogen causing an exceptionally broad range of infections. However, despite intense research, the molecular mechanisms of GAS disease remain unclear. Recently, many important discoveries have been made that shed light on GAS pathogenesis and open exciting new avenues for future research. Advances in genome sequencing, microarray technology and proteomic analysis in combination with the development of more suitable animal models have dramatically increased the amount of data regarding the mechanisms of GAS pathogenesis. The information gained from these studies will translate into the identification of improved diagnostics and new …
Elucidation Of Double Bond Position In Unsaturated Lipids By Ozone Electrospray Ionization Mass Spectrometry (Ozesi-Ms), M. C. Thomas, Todd Mitchell, J. M. Deeley, D. G. Harman, R. C. Murphy, Stephen J. Blanksby
Elucidation Of Double Bond Position In Unsaturated Lipids By Ozone Electrospray Ionization Mass Spectrometry (Ozesi-Ms), M. C. Thomas, Todd Mitchell, J. M. Deeley, D. G. Harman, R. C. Murphy, Stephen J. Blanksby
Faculty of Science - Papers (Archive)
The position(s) of carbon-carbon double bonds within lipids can dramatically affect their structure and reactivity and thus has a direct bearing on biological function. Commonly employed mass spectrometric approaches to the characterization of complex lipids however, fail to localize sites of unsaturation within the molecular structure and thus cannot distinguish naturally occurring regioisomers. In a recent communication [Thomas, Mitchell, Blanksby in the Journal of the American Chemical Society, 2006, 128, 58-59] we have presented a new technique for the elucidation of double bond position in glycerophospholipids using ozone-induced fragmentation within the source of a conventional electrospray ionization mass spectrometer. Here …
Superoxide Does React With Peroxides: Direct Observation Of The Haber-Weiss Reaction In The Gas Phase, Stephen J. Blanksby, G. B. Ellison, V. M. Bierbaum, S. Kato
Superoxide Does React With Peroxides: Direct Observation Of The Haber-Weiss Reaction In The Gas Phase, Stephen J. Blanksby, G. B. Ellison, V. M. Bierbaum, S. Kato
Faculty of Science - Papers (Archive)
Reactions of superoxide with hydrogen peroxide and organic hydroperoxides are observed as efficient processes in the gas phase and yield products – including the ozonide anion – that are consistent with the one-electron reduction of the peroxide.
Breakfast And The Diets Of Australian Children And Adolescents: An Analysis Of Data From The 1995 National Nutrition Survey, P. G. Williams
Breakfast And The Diets Of Australian Children And Adolescents: An Analysis Of Data From The 1995 National Nutrition Survey, P. G. Williams
Faculty of Health and Behavioural Sciences - Papers (Archive)
The aim of this study was to describe the nutrients provided to Australian children and adolescents by the breakfast meal and compare the food and nutrient intakes and health of regular breakfast eaters (those who ate breakfast five or more days a week) and skippers (who are breakfast rarely or never). The Australian Bureau of Statistics was commissioned to undertake additional analysis of data collected in the 1995 Australian National Nutrition Survey. The survey included 24-hour recalls, physical measurements and a food habits questionnaire collected during the period February 1995 to March 1996, with a nationally representative sample of 3007 …
Catastrophic Wave Erosion, Bristol Channel, United Kingdom: Impact Of Tsunami?, E. A. Bryant, S. Haslett
Catastrophic Wave Erosion, Bristol Channel, United Kingdom: Impact Of Tsunami?, E. A. Bryant, S. Haslett
Faculty of Science - Papers (Archive)
On January 30, 1607, a massive wave from the ocean surged up Bristol Channel in the United Kingdom, flooding more than 500 km2 of lowland along 570 km of coast. It killed 2000 people and is considered Britain’s worst natural disaster on land. The wave occurred on a fine day and surprised inhabitants. Contemporary descriptions of the event have many of the characteristics of accounts of recent catastrophic tsunamis. Geomorphic evidence for tsunamis in the channel can be found in the form of transported and imbricated boulders, bedrock sculpturing on coastal platforms and ramps, and, at isolated locations, wholesale erosion …
Regulatory Aspects Of Bioactive Dairy Ingredients, P. Roupas, P. G. Williams
Regulatory Aspects Of Bioactive Dairy Ingredients, P. Roupas, P. G. Williams
Faculty of Health and Behavioural Sciences - Papers (Archive)
Scientific research has identified potential health benefits of many food ingredients. These health-promoting (bioactive) food ingredients may be naturally present in a food, or may be added by manufacturers into foods that do not naturally contain such components. These bioactives have challenged traditional concepts of food fortification and consequently food regulations. Dairy foods and ingredients have significant potential as vehicles for the delivery of such bioactives and health-promoting physiological effects, if regulatory hurdles can be overcome. The regulatory landscape on the addition of bioactive ingredients (from dairy streams and non-dairy sources) into foods is rapidly evolving, and the industry will …
Control Of Hiv Through The Inhibition Of Hiv-1 Integrase: A Medicinal Chemistry Perspective, Christopher Gordon, R. Griffith, Paul A. Keller
Control Of Hiv Through The Inhibition Of Hiv-1 Integrase: A Medicinal Chemistry Perspective, Christopher Gordon, R. Griffith, Paul A. Keller
Faculty of Science - Papers (Archive)
This article reviews the current status of classes of HIV-1 integrase enzyme inhibitors. These classes include peptide-based inhibitors, natural products, polyhydroxylated aromatics, diketo acids, naphthyridines, and sulfonated compounds including sulfonic acids. Discussions of structure activity relationships are presented and include the current overview of the structure-based model, suitable for the further design and development. To date, the advances in the medicinal chemistry of HIV-1 integrase inhibitors have relied mostly on ligand-based designs leading to most displaying similar binding interactions within the active site or at the dimer interface. This paves the way for single enzyme mutations rendering entire compound classes …
The N-Terminal Domain Of Alphab-Crystallin Is Protected From Proteolysis By Bound Substrate, J. A. Aquilina, S. J. Watt
The N-Terminal Domain Of Alphab-Crystallin Is Protected From Proteolysis By Bound Substrate, J. A. Aquilina, S. J. Watt
Faculty of Science - Papers (Archive)
alpha-Crystallin, a major structural protein of the lens can also function as a molecular chaperone by binding to unfolding substrate proteins. We have used a combination of limited proteolysis at low temperature, and mass spectrometry to identify the regions of alpha-crystallin directly involved in binding to the structurally compromised substrate, reduced alpha-lactalbumin. In the presence of trypsin, alpha-crystallin which had been pre-incubated with substrate showed markedly reduced proteolysis at the C-terminus compared with a control, indicating that the bound substrate restricted access of trypsin to R157, the main cleavage site. Chymotrypsin was able to cleave at residues in both the …
Cosmogenic Mega-Tsunami In The Australia Region: Are They Supported By Aboriginal And Maori Legends?, Edward A. Bryant, G. Walsh, D. Abbott
Cosmogenic Mega-Tsunami In The Australia Region: Are They Supported By Aboriginal And Maori Legends?, Edward A. Bryant, G. Walsh, D. Abbott
Faculty of Science - Papers (Archive)
Mega-tsunami have affected much of the coastline of Australia over the past millennium. Such catastrophic waves have left an imprint consisting predominently of bedrock sculpturing of the rocky coastline and deposition of marine sediments to elevations reaching 130 mabove sea level. One of the largest of these events occurred in eastern Australia in the fifteenth century. This event may be related to the Mahuika impact crater found at 48.38 S, 166.48 E on the continental shelf 250 km south of New Zealand. A comet at least 500 m in diameter formed the crater. Maori and Aboriginal legends allude to significant …
The Plasminogen-Binding Group A Streptococcal M Protein-Related Protein Prp Binds Plasminogen Via Arginine And Histidine Residues, Martina L. Sanderson-Smith, M. Dowton, Marie Ranson, Mark J. Walker
The Plasminogen-Binding Group A Streptococcal M Protein-Related Protein Prp Binds Plasminogen Via Arginine And Histidine Residues, Martina L. Sanderson-Smith, M. Dowton, Marie Ranson, Mark J. Walker
Faculty of Science - Papers (Archive)
The migration of the human pathogen Streptococcus pyogenes (group A streptococcus) from localized to deep tissue sites may result in severe invasive disease, and sequestration of the host zymogen plasminogen appears crucial for virulence. Here, we describe a novel plasminogen-binding M protein, the plasminogen-binding group A streptococcal M protein (PAM)-related protein (Prp). Prp is phylogenetically distinct from previously described plasminogen-binding M proteins of group A, C, and G streptococci. While competition experiments indicate that Prp binds plasminogen with a lower affinity than PAM (50% effective concentration = 0.34 µM), Prp nonetheless binds plasminogen with high affinity and at physiologically relevant …
Neutron Scattering Reveals Extremely Slow Cell Water In A Dead Sea Organism, M. Tehei, B. Franzetti, K. Wood, F. Gabel, E. Fabiani, M. Jasnin, M. Zamponi, D. Oesterhelt, G. Zaccai, M. Ginzburg, B. Ginzburg
Neutron Scattering Reveals Extremely Slow Cell Water In A Dead Sea Organism, M. Tehei, B. Franzetti, K. Wood, F. Gabel, E. Fabiani, M. Jasnin, M. Zamponi, D. Oesterhelt, G. Zaccai, M. Ginzburg, B. Ginzburg
Faculty of Science - Papers (Archive)
Intracellular water dynamics in Haloarcula marismortui, an extremely halophilic organism originally isolated from the Dead Sea, was studied by neutron scattering. The water in centrifuged cell pellets was examined by means of two spectrometers, IN6 and IN16, sensitive to motions with time scales of 10 ps and 1 ns, respectively. From IN6 data, a translational diffusion constant of 1.3 10-5 cm2s-1 determined at 285 K. This value is close to that found previously for other cells and close to that for bulk water, as well as that of the water in the 3.5 M NaCl solution bathing the cells. A …
A New Methodology For The Simulation Of Flexible Protein – Ligand Interactions, James A. Garner, John Deadman, David I. Rhodes, Renate Griffith, Paul A. Keller
A New Methodology For The Simulation Of Flexible Protein – Ligand Interactions, James A. Garner, John Deadman, David I. Rhodes, Renate Griffith, Paul A. Keller
Faculty of Science - Papers (Archive)
A methodology has been developed for the simulation of induced fit between a ligand and its target protein. It utilizes constrained molecular dynamics where atoms determined to be immobile from difference distance matrix studies are fixed. Application of this methodology to HIV-1 reverse transcriptase (RT) as the example target protein has demonstrated its robustness. Short simulation times are sufficient to achieve good refinement of docking poses resulting from exchange of structurally dissimilar inhibitors between crystal structures.
Where Would Australian Travellers Seek Information About Bird Flu? Results Of Two Airport Intercept Surveys, Loiuse Waters, Sandra C. Jones
Where Would Australian Travellers Seek Information About Bird Flu? Results Of Two Airport Intercept Surveys, Loiuse Waters, Sandra C. Jones
Faculty of Health and Behavioural Sciences - Papers (Archive)
A potential bird flu pandemic has been the recent focus of the world’s attention. Successful control efforts will require using sources of information that both residents and visitors within a country will actively seek information from; this is critical to prevent panic and to elicit the desired public responses. This paper reports the combined results of two airport intercept surveys which illustrate the Australian traveller’s preferred and likely sources of information about bird flu in the event of a bird flu pandemic. Our results indicate that Australian travellers would be most likely to seek information from the internet and their …
An Unhealthy Co-Dependence: The Relationship Between Alcohol Sponsorship And Cricket In Australia, Sandra C. Jones
An Unhealthy Co-Dependence: The Relationship Between Alcohol Sponsorship And Cricket In Australia, Sandra C. Jones
Faculty of Health and Behavioural Sciences - Papers (Archive)
Sponsorship of sporting events by the alcohol industry is a common practice in Australia and there is currently much debate about the appropriateness of inexorably linking sport with alcohol advertising and promotion. The aim of this paper is to provide some illustrative examples of current alcohol sponsorships in Australian cricket. This review reveals that alcohol sponsorship is pervasive in Australian cricket and exposure to alcohol sponsorship is inescapable for people who watch the sport, many of whom would be under the legal drinking age. These sponsorships include naming rights, on-ground presence, advertising campaigns featuring sponsored teams and individuals, interactive web …
Health Claims For Food Made In Australian Magazine Advertisements, P. G. Williams, Linda C. Tapsell, Sandra C. Jones, K. Mcconville
Health Claims For Food Made In Australian Magazine Advertisements, P. G. Williams, Linda C. Tapsell, Sandra C. Jones, K. Mcconville
Faculty of Health and Behavioural Sciences - Papers (Archive)
Aim: The aim was to describe the level of health claims being used in magazine advertisements, the categories of foods carrying health claims and the types of benefits being claimed for particular foods or food ingredients. Data were compared to similar studies of food labels and internet sites to reflect the impact of rule governance of the different media and highlight implications for the current proposed changes in food standards legislation. Methods: From January to June 2005 a survey of all print advertisements for food in Australia’s 30 top-selling magazines was undertaken. The results were compared with those from a …
What Does Alcohol Advertising Tell Young People About Drinking?, Sandra C. Jones, Parri Gregory
What Does Alcohol Advertising Tell Young People About Drinking?, Sandra C. Jones, Parri Gregory
Faculty of Health and Behavioural Sciences - Papers (Archive)
Alcohol has long been known to be the cause of significant physical, emotional and social harm in our society. Given that the manufacture, distribution and sale of alcoholic products is big business all over the world, clearly the marketing, advertising and promotion of these products is essential. However, there is an ongoing debate regarding the relationship between advertising and alcohol consumption and, importantly, the influence of this advertising on harmful drinking patterns. To examine the potential influence of alcohol advertising on young people (both under and over the legal drinking age), a convenience sample of 287 young people recruited from …
Who Would The Australian Public Trust To Tell Them About Bird Flu? Results Of An Australia-Wide Cati Survey, Sandra C. Jones, L. Waters, Don C. Iverson
Who Would The Australian Public Trust To Tell Them About Bird Flu? Results Of An Australia-Wide Cati Survey, Sandra C. Jones, L. Waters, Don C. Iverson
Faculty of Health and Behavioural Sciences - Papers (Archive)
A potential bird flu pandemic is currently the cause of much debate worldwide. Successful control efforts will require effective risk communication, and the choice of credible spokespeople is critical to prevent panic and elicit the desired public responses. This paper reports the results of one Australia-wide CATI survey which examined the Australian public’s preferred sources of information on bird flu and credibility of spokespeople in the event of a bird flu pandemic in Australia. Our results indicate medical personnel and organisations are perceived by the public as being the most credible sources for delivering information about bird flu. These findings …
Rehabilitation Inpatients Are Not Meeting Their Energy And Protein Needs, K. Walton, P. G. Williams, Linda C. Tapsell, M. Batterham
Rehabilitation Inpatients Are Not Meeting Their Energy And Protein Needs, K. Walton, P. G. Williams, Linda C. Tapsell, M. Batterham
Faculty of Health and Behavioural Sciences - Papers (Archive)
Background & aims: This study aimed to determine the amounts of energy and protein required, ordered and consumed daily by long stay rehabilitation inpatients. Methods: A quantitative, weighed plate waste study. Thirty inpatients (16 females, 14 males; mean age 79.2 years; mean length of stay 52 days) from three rehabilitation hospitals in the Illawarra region of Australia. Data were collected over two days, including nutrition assessment details and weighed plate waste. Daily energy and protein requirements, amounts ordered and consumed were the outcome measures. Statistical analyses included paired t-tests, Wilcoxon Signed Rank tests and Spearman correlations. Results: Although adequate amounts …
Branding: An Adolescent Sun Protection Perspective, Melissa Lynch, Sandra C. Jones, Lyn Phillipson
Branding: An Adolescent Sun Protection Perspective, Melissa Lynch, Sandra C. Jones, Lyn Phillipson
Faculty of Health and Behavioural Sciences - Papers (Archive)
Australian adolescents are consistently found to exhibit low levels of adherence to sun protection guidelines, resulting in high levels of skin cancer incidence in later life. Given the importance of image, appearance, and peer approval factors in adolescent sun protection, this study sought to examine adolescents’ perceptions of the “sun protection brand,” its competing brands, and possible complementary brands. A series of 14 focus groups were conducted with adolescents in Years 9 and 10 (junior high school), and the results are examined in the context of potential branding-related marketing strategies to overcome some of the barriers to sun protection.
Measuring Source Credibility With Generation Y: An Application To Messages About Smoking And Alcohol Consumption, K. Smith, Sandra C. Jones, Jennifer Algie
Measuring Source Credibility With Generation Y: An Application To Messages About Smoking And Alcohol Consumption, K. Smith, Sandra C. Jones, Jennifer Algie
Faculty of Health and Behavioural Sciences - Papers (Archive)
In recent years there have been widespread media campaigns directed at communicating to young people the potential risks associated with excessive alcohol consumption and smoking. Increasingly, these messages are being developed by industry organisations as well as government and health agencies, raising questions as to the credibility of these industry sources. In this study, university students were provided with the names of fourteen sources of campaigns directed at encouraging responsible alcohol consumption and smoking cessation. We found that the overall rating was effective in terms of identifying the different levels of perceived credibility in regards to the sources, but examination …
“Because It Shows Us The Consequences”: Why The Australian Public Believe The Ends Justifies The Means In Road Safety Advertising, Katherine Van Putten, Sandra C. Jones
“Because It Shows Us The Consequences”: Why The Australian Public Believe The Ends Justifies The Means In Road Safety Advertising, Katherine Van Putten, Sandra C. Jones
Faculty of Health and Behavioural Sciences - Papers (Archive)
Statistics for fatalities on Australia’s roads are alarming with over 1,400 people losing their life between May 2006 and April 2007. In an effort to reduce the road toll, road safety campaigns have appeared on all advertising mediums in Australia and are noted for their use of shock tactics, supported by industry and the Advertising Standards Board. This research demonstrates that in relation to graphic social marketing campaigns for road safety, the general community believe that the value of the message overrides any other unacceptable consequences of the advertisement, such as the effect graphic campaigns may have on children. Understanding …