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There's An App For That: The Development Of An Nfl Team Mobile Application, Greg Greenhalgh, Brendan Dwyer, Brian Biggio
There's An App For That: The Development Of An Nfl Team Mobile Application, Greg Greenhalgh, Brendan Dwyer, Brian Biggio
Journal of Applied Sport Management
Technological advances, such as mobile applications (apps) are enhancing the way many sport fans interact with their favorite teams. Many sport organizations have started to utilize mobile apps in an effort enhance fans' experience at the stadium and abroad. The current case study examines the adoption of a mobile app by a NFL team. The adoption of innovation framework provided by Hoeber and Hoeber (2012) was used to guide seven interviews with key decision-makers within the NFL team, with findings overlaid on the three stages and three determinants of innovation adoption. Findings revealed the team's need to interact with fans …