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Mitigating Negativity Bias In Media Selection, Gabrielle R. Jarmoszko
Mitigating Negativity Bias In Media Selection, Gabrielle R. Jarmoszko
USF Tampa Graduate Theses and Dissertations
A growing body of research explores implicit negativity bias and how it influences news selection processes of media consumers. However, very little, if any, research exists exploring how negativity bias in the news selection process can be mitigated. Informed by experimental designs that have proven effective in mitigating other types of implicit bias, this study aimed to investigate whether having consumers commit themselves to definitions of their preferred type of news before engaging in the selection process alters manifestations of negativity bias in the selection. This study tested two hypotheses: H1, that non-committed individuals will have a higher selection frequency …
Feasting On Words: What University Students Learn When They Study Food Writing And Food Media, Janet K. Keeler
Feasting On Words: What University Students Learn When They Study Food Writing And Food Media, Janet K. Keeler
USF Tampa Graduate Theses and Dissertations
The use of food in college curriculum is unique in its ability to create lasting impact because of the keen interest millennial and Generation Z students have in what they eat and drink. Studying media with food at its core is an underutilized mechanism to show how food intersects with the lives of all people thus encouraging students to look beyond their own experiences to consider the wider society. A program evaluation of 10 semesters of food writing and food media courses at a Florida public university reveals the ways in which students make deeper connections to culture and current …
Newsroom Narratives And Newsroom Solutions: Local Print Media In The Digital Age, John Pendygraft
Newsroom Narratives And Newsroom Solutions: Local Print Media In The Digital Age, John Pendygraft
USF Tampa Graduate Theses and Dissertations
This thesis seeks solutions to vexing problems facing media institutions today by exploring media narratives n the context of established anthropological theory. It is based in one local newsroom, the Tampa Bay Times, where I have worked for 22 years. The ethnography is a personal journey that draws on those decades of newsroom experience, social science theory, participant observation, interviews with journalists, and personal reflections. It examines dangerous historic periods of social dehumanization to put the political nature of today’s local print media crisis in context, and concludes that the greatest modern challenges to legacy journalism’s broken business model …
Historical Black Press Newspapers And Technology Adoption: The Weekly Challenger, Daytona Times, And Florida Courier, Indhira Suero Acosta
Historical Black Press Newspapers And Technology Adoption: The Weekly Challenger, Daytona Times, And Florida Courier, Indhira Suero Acosta
USF St. Petersburg campus Master's Theses (Graduate)
According to the National Newspaper Publishers Association (NNPA), there are more than 200 local and regional publications directed to the African-American community in the United States. On its website, the NNPA lists a total of 157 members from 29 states. Currently, there exists no research on how these publications have adopted technology throughout time, or if the adoption of new media contributes to their growth and survival in the publishing industry. In Florida, The Weekly Challenger, Daytona Times and Florida Courier, 3 of 13 historical newspapers directed at the African-American population, are connected in history and structure and apply different …
Framing Christianity: A Frame Analysis Of Fundamentalist Christianity From 2000-2009, Rebecca Mackin Sitten
Framing Christianity: A Frame Analysis Of Fundamentalist Christianity From 2000-2009, Rebecca Mackin Sitten
USF Tampa Graduate Theses and Dissertations
This qualitative frame analysis examines how print media handles the concept of Fundamentalist Christianity. The researcher examined news reports in four prominent national newspapers over the ten-year period between 2000 and 2009 for references made to Fundamentalist Christianity. The sample is examined on the basis of Mark Silk's "topoi," a term taken from classical rhetoric meaning commonplaces or themes (1995). Silk outlines seven common topoi on which stories about religion are written, and these are utilized as a framework for this present study. While much has been written and researched on how religious groups, Fundamentalist Christians, and Evangelicals use mass …
Agriculture And Tampa Bay News: How Do Local News Media Frame Agribusiness?, Alex R. Ritzheimer
Agriculture And Tampa Bay News: How Do Local News Media Frame Agribusiness?, Alex R. Ritzheimer
USF Tampa Graduate Theses and Dissertations
The purpose for this thesis was to explore a dynamic between the news media, their subjects, and their audience. I investigate whether everyday news media frame the information they deliver in such a way as to potentially direct the audience on how to respond to news stories. The setting for this research question is in the Tampa Bay area of Florida and the subject matter deals specifically with agriculture, its practitioners, how they do business, and how the local news media report about it. The issue will be explored from an applied anthropological perspective, basing conclusions on field research and …
Seeking Story: Finding The Modern Day Folktale In The Daily News, Brandice Palmer
Seeking Story: Finding The Modern Day Folktale In The Daily News, Brandice Palmer
USF Tampa Graduate Theses and Dissertations
This study explores the local news story for evidence of the folktale tradition. It examines a range of local news stories for their folktale functions. The study compares the cultural and psychological function of the news story to that of the folktale and compares the functional definition of folklore to that of journalism. The study also explores the idea of a classifiable sphere of formal character, motif and plot functions that may be explored within the news story and folktale texts. This study builds on the premise that the study of folklore should be at the center of a consideration …
Weblogs And The Technology Lifecycle: Context, Geek-Chic And Personal Community, James M. Milne
Weblogs And The Technology Lifecycle: Context, Geek-Chic And Personal Community, James M. Milne
USF Tampa Graduate Theses and Dissertations
Weblogging is an Internet social practice that became known as a technology. This project investigated weblogging (blogging) as an example of a media technology that arose under particular historical circumstances. To investigate this, blogs were examined in detail, participant-observation was used to construct and run a blog, and practicing bloggers were interviewed. The study found that blogging, like all technology, originates within existing social practice (context); has a diffusion process that causes it to spread between people (Geek-Chic); and leads to certain social outcomes (Personal Community). This is seen as a general pattern for the lifecycle of technology, serving to …