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Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen May 2024

Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen

Markets, Globalization & Development Review

Through a feminist lens, Maclaran and Chatzidakis (2022) challenge conventional assumptions about gender, emphasizing its performative nature shaped by social practices rather than inherent traits. This commentary extends analyses of key themes such as gender performativity, the male gaze, and subject-object binaries within marketing. It critiques how marketing strategies reinforce existing power imbalances and systemic biases rooted in historical narratives. The writing also reflects on media interpretations of gender issues through films like 'Turning Red' and 'Barbie'. By contextualizing gendered marketing within broader societal frameworks, this writing contributes to ongoing dialogues in media studies, sociology, and gender studies, highlighting the …


Toils, Troubles, And Travesties Of Representation, Nikhilesh Dholakia, Deniz Atik May 2024

Toils, Troubles, And Travesties Of Representation, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.


Viewing The World Through The Prism Of Cross-Cultural Romances: Film Review Of Christmas As Usual (2023) And Further Reflections, Raja Ramanathan Feb 2024

Viewing The World Through The Prism Of Cross-Cultural Romances: Film Review Of Christmas As Usual (2023) And Further Reflections, Raja Ramanathan

Markets, Globalization & Development Review

No abstract provided.


Beauvoir, “French” Feminisms, And “Translation Work:” A Roundtable Conversation, Sandrine Sanos, Judith G. Coffin Jan 2024

Beauvoir, “French” Feminisms, And “Translation Work:” A Roundtable Conversation, Sandrine Sanos, Judith G. Coffin

Journal of Feminist Scholarship

This conversation featuring four scholars—Sandrine Sanos, Judith G. Coffin, Lorraine Delavaud, Marine Vaslin—took place on zoom on December 1, 2023. It was organized, transcribed, and edited by Sandrine Sanos who also wrote the introduction to contextualize the conversation. The roundtable reflects on the making of the translation of Judith Coffin’s book on Beauvoir; and how it became a collective object, and the challenges and productive limitations that it involved, showing how such a project helped forge and relied upon transnational, transdisciplinary, and transgenerational feminist solidarities. The ways Beauvoir became a transatlantic object sheds light on the ways that the book …


White Male Privilege, Diversity-As-Deficit, And Tokenism In The North American University: Reflections On Netflix’S The Chair, Annamma Joy Aug 2023

White Male Privilege, Diversity-As-Deficit, And Tokenism In The North American University: Reflections On Netflix’S The Chair, Annamma Joy

Markets, Globalization & Development Review

Ji-Yoon, an Asian-American woman, is the newly appointed chair of the English department at Pembroke University, a lower-tier Ivy League school. Most of the department’s faculty are older and white and male, but do include a female white professor, Joan Hambling, clearly suffering from marginalization. There is also a young black faculty member named Yasmin McKay, whom Ji-Yoon wants to make the university’s first black tenured professor in the English department. Yaz, as they call her, has published in the top journals and is loved by her students, who flock to take her courses. There are other story dynamics dealing …


The Erasure Of Sex: The Global Capture Of Policies On Sex By Gender Identity Activists And The Effects On The Rights Of Women And Girls, Feminists From Europe, Asia, North America, Latin America, And Africa Nov 2022

The Erasure Of Sex: The Global Capture Of Policies On Sex By Gender Identity Activists And The Effects On The Rights Of Women And Girls, Feminists From Europe, Asia, North America, Latin America, And Africa

Dignity: A Journal of Analysis of Exploitation and Violence

This article reviews the goals, history, and impact of the new gender identity politics. Based on the Yogyakarta Principles, these new ideas and policies will profoundly affect the rights of women and girls worldwide. The Principles are a document from an international meeting about sexual orientation and gender identity in 2006. In 2017, the document was updated to the Yogyakarta Principles Plus 10. The Principles recommend legal changes by states worldwide, resulting in the erasure of sex as a legal and cultural category. These principles have been widely used to lobby for legal changes resulting in profound structural …


Trans Doublethink And Newspeak. A Review Of Doublethink: A Feminist Challenge To Transgenderism By Janice Raymond, Heather Brunskell-Evans Feb 2022

Trans Doublethink And Newspeak. A Review Of Doublethink: A Feminist Challenge To Transgenderism By Janice Raymond, Heather Brunskell-Evans

Dignity: A Journal of Analysis of Exploitation and Violence

No abstract provided.


"Going It Alone": Following The Male Cohort Of Survivors Of Sex Trafficking Of The Chab Dai Butterfly Longitudinal Research Project, Jarrett D. Davis, James Havey, Glenn M. Miles, Nhanh Channtha, Sreang Phally, Lim Vanntheary Aug 2021

"Going It Alone": Following The Male Cohort Of Survivors Of Sex Trafficking Of The Chab Dai Butterfly Longitudinal Research Project, Jarrett D. Davis, James Havey, Glenn M. Miles, Nhanh Channtha, Sreang Phally, Lim Vanntheary

Dignity: A Journal of Analysis of Exploitation and Violence

Over the past ten years, the Butterfly Longitudinal Research Project has followed 128 survivors of trafficking through their experiences in aftercare, reintegration, and beyond to better understand the recovery and reintegration of trafficking survivors within a Cambodian context. This paper focuses on the 19 males who were available to interview. Despite the project’s wealth of data and analysis, there are notable gaps regarding the male cohort. In response, this paper examines this cohort holistically, considering their statements and broader narratives, merging them with previous collective observations of the Butterfly Project. Throughout this paper, data indicates a pattern of violence among …


Welcome To The New Dignity, Donna M. Hughes Feb 2021

Welcome To The New Dignity, Donna M. Hughes

Dignity: A Journal of Analysis of Exploitation and Violence

No abstract provided.


University Crime Alerts: Do They Contribute To Institutional Betrayal And Rape Myths?, Alexis A. Adams-Clark, Carly P. Smith, Prachi H. Bhuptani, Jennifer J. Freyd Aug 2020

University Crime Alerts: Do They Contribute To Institutional Betrayal And Rape Myths?, Alexis A. Adams-Clark, Carly P. Smith, Prachi H. Bhuptani, Jennifer J. Freyd

Dignity: A Journal of Analysis of Exploitation and Violence

Universities are mandated by the Clery Act (20 USC § 1092(f)) to publicize the occurrence of certain campus crimes. Many universities rely on “Crime Alert” emails to quickly and effectively communicate when a crime has occurred. However, communications of sexual crimes are often narrow (e.g., limited to stranger-perpetrated crimes) and misleading (e.g., containing safety tips that are not applicable to most types of sexual violence). The current paper presents the results of two studies that test the effects of reading crime alert emails on subsequent endorsement of rape myths and institutional betrayal. In Study 1, participants read a typical crime …


Introduction To The Special Issue: Alternative Imaginings, Mine Üçok Hughes, Rika Houston Oct 2018

Introduction To The Special Issue: Alternative Imaginings, Mine Üçok Hughes, Rika Houston

Markets, Globalization & Development Review

No abstract provided.


Deconstructing Media In The College Classroom: A Longitudinal Critical Media Literacy Intervention, Andrea M. Bergstrom, Mark Flynn, Clay Craig Oct 2018

Deconstructing Media In The College Classroom: A Longitudinal Critical Media Literacy Intervention, Andrea M. Bergstrom, Mark Flynn, Clay Craig

Journal of Media Literacy Education

While many studies have addressed the impact of media literacy interventions on knowledge of specific topic areas, few have explored improvements in media literacy skills as outcome measures. This study analyzed the impact of a media literacy intervention on participants’ critical thinking skills and understanding of media literacy principles by addressing the topics of body image and media representations of gender and race. A two-group, longitudinal experimental design was implemented using college-aged student participants across multiple course sections (n = 198) at a public university in the southeast. Results were significant for several media literacy measures for the treatment …


Too Much Of A Good Thing? How Teachers’ Enthusiasm May Lead To Protectionism In Exploring Media & Gender, Elizaveta Friesem May 2018

Too Much Of A Good Thing? How Teachers’ Enthusiasm May Lead To Protectionism In Exploring Media & Gender, Elizaveta Friesem

Journal of Media Literacy Education

Challenges of media and gender literacy classes include the danger of steering students towards “right” interpretations of media texts while simplifying the complex relationship between audiences and media texts. The current paper describes a case study that focused on two high school teachers who were motivated by their protectionist concerns to analyze media representations of gender with students. The study aims to answer the question: Can teachers’ enthusiasm lead to protectionism in media and gender classes, and if so, what does that look like? The author concludes that teachers passionate about shielding students from problematic ideologies may miss out on …


Precarious Responsibility: Teaching With Feminist Politics In The Marketized University, Lena Wånggren Jan 2018

Precarious Responsibility: Teaching With Feminist Politics In The Marketized University, Lena Wånggren

Journal of Feminist Scholarship

One of the most pressing characteristics of the neoliberal restructuring of academia, together with increased managerialism, performativity measures, and a “customer service” approach, is the casualization or precarization of academic work. Casualization entails a fragmentation of academic work, where academics are forced to move between workplaces on hourly-paid and fixed-term contracts, often doing their job without access to resources such as an office, training, or paid research time. While a number of feminist scholars have investigated the ways in which feminist academics negotiate the ever-increasing mechanisms of individualization, ranking, and auditing of their work, this article focuses on the precarious …


Media Detectives: Bridging The Relationship Among Empathy, Laugh Tracks, And Gender In Childhood, Sruti Kanthan, James A. Graham, Lynne Azarchi Dec 2016

Media Detectives: Bridging The Relationship Among Empathy, Laugh Tracks, And Gender In Childhood, Sruti Kanthan, James A. Graham, Lynne Azarchi

Journal of Media Literacy Education

Empathy in college-age students is decreasing at unprecedented rates. Understanding empathy in children can act as primary prevention in tackling the problem. This study considers laugh tracks’ capacity to bias reality, foster empathy, and investigate differences across time and gender in 181 fifth grade students. The results from this quasi-experimental study suggests that students’ perceptions of the relationship between empathy and canned laughter changed significantly from pretest to posttest survey questions. Statistically significant differences were present for gender, as well. Theoretical and practical implications of using laugh tracks to increase empathy in middle and late childhood are discussed.


Rap Music Literacy: A Case Study Of Millennial Audience Reception To Rap Lyrics Depicting Independent Women, Mia Moody-Ramirez, Lakia M. Scott Jan 2016

Rap Music Literacy: A Case Study Of Millennial Audience Reception To Rap Lyrics Depicting Independent Women, Mia Moody-Ramirez, Lakia M. Scott

Journal of Media Literacy Education

Using a feminist lens and a constructivist approach as the theoretical framework, we used rap lyrics and videos to help college students explore mass media’s representation of the “independent” Black woman and the concept of “independence” in general. Students must be able to formulate their own concept of independence to counteract the messages and stereotypes they receive in popular culture through advertisements, film, print and music. The authors found that independence is situationally defined and it is a complex concept that is differentiated in consideration of age, race, and gender. Participants noted that rap music has the potential to influence …


Critical Media Literacy And Gender: Teaching Middle School Students About Gender Stereotypes And Occupations, Laurel Puchner, Linda Markowitz, Mark Hedley Aug 2015

Critical Media Literacy And Gender: Teaching Middle School Students About Gender Stereotypes And Occupations, Laurel Puchner, Linda Markowitz, Mark Hedley

Journal of Media Literacy Education

This study examined the effectiveness of the implementation of a small-scale critical media literacy curriculum unit focused on gender stereotypes, especially as they pertain to occupations. The research question was whether students exposed to the critical media literacy (CML) curriculum were more likely than students not exposed to believe: that women experience discrimination in the workplace; that the media constructs stereotypical messages about women and men, especially regarding occupations; and that the media influences people’s thinking. Participants were students in 5 seventh grade classes, who were exposed to a 4-workshop curriculum, and students in 5 eighth grades classes, who were …


Puppets On A String? How Young Adolescents Explore Gender And Health In Advertising, Deborah L. Begoray, Elizabeth M. Banister, Joan Wharf Higgins, Robin Wilmot Mar 2015

Puppets On A String? How Young Adolescents Explore Gender And Health In Advertising, Deborah L. Begoray, Elizabeth M. Banister, Joan Wharf Higgins, Robin Wilmot

Journal of Media Literacy Education

This article presents qualitative research on young adolescents’ abilities in communicating and evaluating health messages in advertising especially how they understand and create gendered identities. A group of grade 6-8 students learned about media techniques and movie making. In groups divided by gender, they created iMovie advertisements for health activities in their school. They represented themselves in these advertisements by creating stick puppets. Observations during lessons, examination of movies and puppets, and interviews with students and their teacher revealed that young adolescents were neither completely manipulated by media nor were they completely in charge of their responses to media’s messages …


She Legislates, He Scandalizes: Reenvisioning The Impact Of Political Sex Scandals On Assemblywomen In New York, Hinda Mandell Jan 2015

She Legislates, He Scandalizes: Reenvisioning The Impact Of Political Sex Scandals On Assemblywomen In New York, Hinda Mandell

Journal of Feminist Scholarship

A rash of three political sex scandals within the span of less than two years, from 2012 to 2014, shook the New York State Assembly. All of the sex scandals involved male politicians accused of sexual harassment of female staffers and subordinates. This study investigates how New York State assemblywomen were impacted by the scandals of their male colleagues, exploring the “contagion” of scandals (Adut 2008). Interviews were conducted with eight assemblywomen in 2014, although all 33 assemblywomen serving in the legislature at the time of this research endeavor were invited to participate in a research interview. Findings indicate that …


Decolonizing Higher Education: Black Feminism And The Intersectionality Of Race And Gender, Heidi Safia Mirza Jan 2014

Decolonizing Higher Education: Black Feminism And The Intersectionality Of Race And Gender, Heidi Safia Mirza

Journal of Feminist Scholarship

Drawing on black feminist theory, this paper examines the professional experiences of postcolonial diasporic black and ethnicized female academics in higher education.1 The paper explores the embodiment of gendered and racialized difference and reflects on the power of whiteness to shape everyday experiences in such places of privilege. The powerful yet hidden histories of women of color in higher education, such as the Indian women suffragettes and Cornelia Sorabji in late nineteenth century, are symbolic of the erasure of an ethnicized black feminist/womanist presence in mainstream (white) educational establishments. The paper concludes that an understanding of black and ethnicized female …


What's Feminism Got To Do With It? Examination Of Feminism In Women's Everyday Lives, Claire Carter Jan 2013

What's Feminism Got To Do With It? Examination Of Feminism In Women's Everyday Lives, Claire Carter

Journal of Feminist Scholarship

In recent decades there has been considerable debate about the role and meaning of feminism in younger women's lives. Feminism can be understood as an empowering discourse, fostering critical awareness and resistance to dominant social norms. However, it can also be experienced as regulatory and disciplinary, clearly defining who and what constitutes a "good" feminist. Utilizing Michel Foucault's principle of care of the self, this paper analyzes women's body practices in relation both to women's interpretation of feminism and to dominant feminist discourses. The complexities of negotiating diverse social identities, as well as women's desire for a happier life and …


The Problem Of Protection: Rethinking Rhetoric Of Normalizing Surgeries, Amy Falvey Jan 2012

The Problem Of Protection: Rethinking Rhetoric Of Normalizing Surgeries, Amy Falvey

Journal of Feminist Scholarship

This essay focuses on the rhetoric of protection that emerges around infants who face the prospect of normalizing surgeries. Frequently, decisions to proceed with normalizing surgeries are made by doctors and parents with "protection" of the infant as a motivating force. "Protection," in such contexts, typically refers to protection of the infant from the inhospitable world that lies in wait for an individual whose body does not conform to social, morphological, and biological norms. While this concern may be valid and important, this essay argues that there are alternative narratives or notions of protection that must also be acknowledged and …


Grappling With Gender: Exploring Masculinity And Gender In The Bodies, Performances, And Emotions Of Scholastic Wrestlers, Phyllis L. Baker, Douglas R. Hotek Jan 2011

Grappling With Gender: Exploring Masculinity And Gender In The Bodies, Performances, And Emotions Of Scholastic Wrestlers, Phyllis L. Baker, Douglas R. Hotek

Journal of Feminist Scholarship

We contribute to the sociology of sport and gender literature with an ethnographic analysis of scholastic wrestling by observing the current climate of masculinity and gender. Our results suggest that it is necessary to understand men and sporting behavior within a broader framework of gender, not just masculinity, because the behavior of high school wrestlers fell along a gender continuum between an orthodox masculinity and femininity. Our exploration of the body, performance, and emotion practices of scholastic wrestlers gives credence to the current critiques of a hegemonic masculinity in men's sports. We show that gender is not dichotomous and that …


The Rise And Fall Of Western Homohysteria, Eric Anderson Jan 2011

The Rise And Fall Of Western Homohysteria, Eric Anderson

Journal of Feminist Scholarship

In this essay, I draw upon my pro-feminist background to describe the formulation of the concept of homohysteria and explain its heuristic utility in conceptualizing historical shifts in heterosexual men's gendered regimes. I suggest that in times of high homohysteria, heterosexual men are compelled to align their identities and behaviors with orthodox (hypermasculine) notions of men's masculinity. This is in order to avoid homosexualization. Conversely, heterosexual men retain considerably more gendered freedom in times of low or no homohysteria. I describe this as a cultural process related to homophobia and define the term homohysteria as men's fear of being homosexualized, …