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It’S Not About The Clothes: Branding Strategies Of American Heritage Brands Brooks Brothers And Ralph Lauren, Sarah Templeton
It’S Not About The Clothes: Branding Strategies Of American Heritage Brands Brooks Brothers And Ralph Lauren, Sarah Templeton
Major Papers by TMD Master of Science Students
No abstract provided.
A Case Of The Red Pants Mondays: The Connection Between Fandom, Tumblr, And Consumption, Megan E. Desouza
A Case Of The Red Pants Mondays: The Connection Between Fandom, Tumblr, And Consumption, Megan E. Desouza
Major Papers by TMD Master of Science Students
Social media networks allow for the interaction of individuals from across the globe based on mutual social connections or shared interests. These networks are of particular benefit to the propagation of fandoms. The unique search capacity of Tumblr enables the identification of fellow fans, a forum in which to engage easily in shared fandom creation, commodity consumption, and activities such as cos-play and role-play. Fandom consumption can manifest in both material and aesthetic, or cultural, forms. This paper presents the fandom of the BBC's series Sherlock as a case study of the connections between social media, fandom, and consumption. The …