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A Motivational Analysis Of Chinese Tourists To The United States: Push And Pull Motivations Of Travel To Las Vegas, Fanghong Jiao
A Motivational Analysis Of Chinese Tourists To The United States: Push And Pull Motivations Of Travel To Las Vegas, Fanghong Jiao
UNLV Retrospective Theses & Dissertations
The purpose of this study was to analyze the motivational push and pull factors of Chinese tourists to Las Vegas. A self-completed survey was conducted among Chinese tourists, who traveled to Las Vegas with the service of America Asia Travel Center Inc. The surveyed Chinese tourists rated the motivational items; Factor analysis was applied in this study. The most important motivational push factors were entertainment, knowledge seeking, and variety seeking; and the most important pull factors were hedonism, image and natural conditions, convenience, and cleanliness. The derived push and pull factors were compared to the previous studies. Suggestions for future …
A Cultural Assessment Of Employee Motivation In The Brazilian Hotel Industry: A Comparison Between The Northeast And The Southeast, Ana Claudia Quadros Gomes
A Cultural Assessment Of Employee Motivation In The Brazilian Hotel Industry: A Comparison Between The Northeast And The Southeast, Ana Claudia Quadros Gomes
UNLV Retrospective Theses & Dissertations
This study used Hofstede's (1980) Value Survey Module to compare culture and Hackman and Oldham's (1980) intrinsic motivation six-item measure to compare motivation to work between hotel employees in Northeast and Southeast Brazil. The results of this study showed there are significant cultural differences between the two regions. These differences are correlated to motivation; Sub cultural differences found between Northeast and Southeast Brazil require that training contents and organizational culture differ between the regions since employees' values and needs and values are not the same. The correlation between culture and motivation suggests that cultural differences may be used by managers …