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University of Nevada, Las Vegas

UNLV Retrospective Theses & Dissertations

Theses/Dissertations

2000

College

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College Radio Curricula: Las Vegas General Manager Views, Brad Leonard Weiss Jan 2000

College Radio Curricula: Las Vegas General Manager Views, Brad Leonard Weiss

UNLV Retrospective Theses & Dissertations

Radio continues to prosper in hundreds of different formats, with five radios on average in each American home, and over 10,000 radio stations in the United States. The key variables in the study of radio curriculum would seem to include: the specific classes that professionals believe would help students prepare for the radio industry; the theory/practical blend of course work; and the outside internship and professional programs available for students prior to entering the full-time radio job market; The purpose of this study is to gather and assess radio station general managers' perceptions of the ideal radio curriculum. Since general …


Basic Skills Teacher Licensure Test Scores As College Of Education Admission Criteria, Audrey Lawrence Jan 2000

Basic Skills Teacher Licensure Test Scores As College Of Education Admission Criteria, Audrey Lawrence

UNLV Retrospective Theses & Dissertations

The objective of this paper is to analyze the criterion-related validity of the Pre-Professional Skills Test (PPST) cut-scores as teacher education program admission criteria. PPST and American College Test (ACT) scores of 372 graduates, and PPST scores and other academic characteristics of 1,062 graduates of a Nevada teacher education program were examined. Findings of this study support that PPST and ACT subtests measure similar constructs, PPST scores do not predict success in student teaching, nor do they predict teacher candidates' college GPAs over and above ACT scores. In addition, over 99 percent of students who received scores of 22 or …


A Descriptive Study Of Enrollment Marketing Strategies For Four -Year Public Colleges And Universities, Becky Lynn Watson Jan 2000

A Descriptive Study Of Enrollment Marketing Strategies For Four -Year Public Colleges And Universities, Becky Lynn Watson

UNLV Retrospective Theses & Dissertations

Choosing a college education is only one of many choices a student has for post-secondary education or training. The current change in the university campus environment is creating a change in the marketing environment. A higher education institution must continually adapt its marketing efforts to keep pace with the changing needs of its constituency---the students. The institution must know its public and its market to be able to attract adequate resources and convert them into services for its public. The nature and function of higher educational institutions is changing due to changes in the attitudes of the consumer. Higher education …