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An Analysis Of Omaha-Area Advertising Agency Executives' Perception And Practice Of Ethics In The Industry, Jill K. Bruckner Lynch

Student Work

This is an exploratory, descriptive study of Omaha-area advertising professionals1 perceptions of ethical problems in the industry for a range of situations. Unlike much research in advertising to date, this thesis focuses not on the advertisement itself, but on the intangible arena of ad practitioners' values, morals and mores. The goal of this study is to expand upon the 1987 research by Hunt and Chonko, where the "ethical problems of advertising agency executives" (Hunt & Chonko, 1987, p. 16) were investigated, and to further examine the ethical beliefs expressed by advertising professionals. Moreover, this research undertakes to divulge the most …