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A Quantitative Analysis Of Readership Of Inserts In The Omaha World-Herald, Sharan L. Wilson
A Quantitative Analysis Of Readership Of Inserts In The Omaha World-Herald, Sharan L. Wilson
Student Work
According to the Newspaper Advertising Bureau, preprinted inserts are versatile, flexible, effective and growing faster than any part of the newspaper. More advertisers than ever before are using inserts because they can tailor them to specific advertising needs and objectives. Preprints offer an unlimited variety of sizes, shapes and formats and provide the drama and impact of controlled color reproduction in what is essentially a black and white medium. Inserts are also delivered as part of the paid for and wanted newspaper. Thus, advertising inserts which appear in such a friendly environment share in this image and have at least …
A Survey Of Literature Study Of The Development Of The Affirmative Case Components Between The 1950'S And The 1970'S, Mary Lou Klipfel
A Survey Of Literature Study Of The Development Of The Affirmative Case Components Between The 1950'S And The 1970'S, Mary Lou Klipfel
Student Work
Douglas Ehninger wrote that “debate is what we say it is.” The structure of the activity has mirrored the needs of the times. But what is it today? And is it different than yesterday, or twenty years ago? To answer these questions, it is necessary to examine briefly the development of competitive debating. Between 1748-1895 debate assumed that formats of the Latin Syllogistic Disputation, the Memorized Forensic Ara, and the Literary and Debating Societies. From 1895 until the 1930’s debating was articulated through triangular leagues and forum debates. In the 1930’s the tournament forms of the status quo was initiated.
Performance Consequences Of Encoding Belief-Incongruent Editorials, Leanna Skarnulis
Performance Consequences Of Encoding Belief-Incongruent Editorials, Leanna Skarnulis
Student Work
Performance and message consequences of encoding belief incongruent editorials were examined in this study. Twenty-six students enrolled in News Editing completed a student option survey, containing scales for both direction and intensity of belief. Approximately two weeks later they were asked to write editorials on two propositions determined to be strongly-held beliefs. Each subject was required to write one editorial congruent with personal belief and one belief-incongruent editorial. Subjects were assigned at random so that 14 did the belief-congruent encoding first and 12 did the belief-incongruent first. The research hypotheses -- that when encoding belief-incongruent editorial subjects would make more …